Byron Lazine and Nicole White are two agents in Connecticut who give us their thoughts on the week’s news every Friday in “The Real Word,” a weekly video column on Inman.
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Chip and Joanna Gaines’ Fixer Upper is uber popular thanks to HGTV.
Homeowners who have had the Fixer Upper experience believe the home makeover is worth a massive markup, as much as 75 percent above market value in some cases. Byron and Nicole talk through why agents are having a tough time selling and other ways to market these homes.
Plus, do you know who’s attending your open houses?
Keller Williams Beverly Hills agent Jason Yaselli is accused of conspiring with the thief who posed as an agent and burglarized celebs such as musicians Usher, Jason Derulo and Adam Lambert, football player Shaun Phillips, and Real Housewives of Beverly Hills star Dorit Kemsley, for more than $500,000.
Marketing highlight of the week
If you love something, make it your niche! These dog-loving agents teamed up with an animal adoption agency and are bringing foster dogs to showings. As reported by Realtor Magazine and The New York Times, Kelcey Otten, Compass, as well as Domingo Perez Jr. and Kathryn Landow, Warburg Realty, are leaning hard into canine marketing.