The money will be used to expand Luxury Presence’s engineering and sales teams and develop new products.

Santa Monica-based luxury real estate marketing platform Luxury Presence announced on Tuesday a new $5.4 million Series A funding round, bringing the company’s total funding to $7.53 million since November 2018.

Switch Ventures led the round, which included contributions from Bessemer Ventures, Toba Capital, and investors Gerald Risk, Peter Kelly, Jonathan Ehrlich and Blaine Vess.

Luxury Presence CEO Malte Kramer

“Our 2020 goal is to build a full digital marketing solution for real estate agents looking to build successful, lead-generating digital brands,” Luxury Presence CEO Malte Kramer said in a prepared statement. “2019 was all about building the best real estate website platform in the sector, and I’m so proud of what our team was able to accomplish.”

“Our focus was on how to make beautiful, functional and lead-generating sites that were easily customizable to fit the agent’s needs and demands, and we did just that,” Kramer added.

The $5.4 million will be used to expand Luxury Presence’s engineering, product, and sales teams to help manage an expanding list of enterprise clients and bolster the company’s revenue and client base, which has grown by 300 and 450 percent, respectively, since 2018.

In a phone call with Inman, Kramer elaborated on his 2020 vision for Luxury Presence that includes not only continuing to create stunning websites, but crafting a more complete marketing funnel that boosts his clients’ visibility and profitability.

“In 2019, all of our efforts were toward building the best possible website platform for real estate agents,” he said. “For 2020, we’re looking more comprehensively at the full marketing funnel and making investments in additional tools that will help agents market themselves and their listings.”

For Kramer, that includes strengthening Luxury Presence’s on-demand lead generation services through updating or developing new products that increase website traffic and improve website, online advertising, and email marketing conversions.

“Who we are at the core is a technology company,” he said. “We look at software as a part of everything that we do. We do provide management services as well, but our core products are the software we develop from scratch.”

Although Luxury Presence already has an impressive client list that includes Coldwell Banker’s Jade Mills and independent luxury brokerage Hilton & Hyland, Kramer sees plenty of room for growth in becoming the go-to end-to-end marketing platform for brokerages and agents in a quickly evolving real estate landscape.

“I think real estate agents will remain an integral part of the real estate transaction and the  industry is moving toward this world where the consumer has a lot more options than they used to, which also means that they need more guidance,” Kramer noted. “Although the role may be changing, the agent, as a trusted advisor, will actually become more relevant in the future.”

“We just want to give agents the tools to brand themselves digitally, to tell their story to consumers, and explain why they’re the trusted advisor they can work with.”

Email Marian McPherson

Are you ready for what the industry holds in 2020? Inman Connect New York is your key to unlocking opportunity in a changing market. At Connect you will gain insight into the future, discover new strategies and network with real estate’s best and brightest to accelerate your business. Create your 2020 success story at Inman Connect New York, January 28-31, 2019.

Agenda | Speakers | Past Connect Videos

Thinking of bringing your team? There are special onsite perks and discounts when you buy tickets together. Contact us to find out more.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×