Will agent employees become the norm? Is Zillow becoming a brokerage? Byron Lazine and Nicole White discuss this and more on this week’s “The Real Word.”

Byron Lazine and Nicole White are two agents in Connecticut who give us their thoughts on the week’s news every Friday in “The Real Word,” a weekly video column on Inman.

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics.

This week, they discuss an Inman Connect New York 2020 video panel session in which panelists asserted that real estate is headed toward the employee model. Both Byron and Nicole discuss the dynamics of top-producing brokerages and whether they agree with the panelists.

Also, Zillow officially became a brokerage in New York. This is a part of the behemoth’s strategy to get licensed from coast to coast. Should agents be worried?

Marketeer of the week

Inman columnist Christy Murdock Edgar won the designation this week with her recent article “Dear Marketing Mastermind: Does my marketing comply with the code of ethics?

Byron called it “super topical” and lauded the column for shining the spotlight on the discrepancies between existing rules and current social media platforms. Both he and Nicole pointed out that agents are advertising a whole host of properties on Instagram and other platforms, but don’t necessarily always include the required disclosures. Watch the video above to find out more.

Check out past episodes here.

Want to nominate a “marketeer of the week”? Drop your thoughts in the comments section below, or shoot us an email.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×