RedfinNow is now live in Sacramento, joining Inland Empire, Los Angeles, Orange County, Palm Springs and San Diego, the company announced Friday.

RedfinNow is growing in California.

The iBuyer platform from the national, tech-focused real estate brokerage is expanding to Sacramento, joining a host of other California markets.

“Despite the pandemic, people still need to sell, whether they are relocating for a job, making room for a growing family or downsizing for retirement in a new place,” Jason Aleem, vice president of RedfinNow, said in a statement. “We’re excited to be able to provide a safe and convenient way for people to get a competitive cash offer for their home, allowing them to sell on their timeline without having to worry about getting their home ready for sale or having strangers come through.”

“In a competitive real estate market like Sacramento, RedfinNow is also a great solution for our brokerage customers who need the cash from their current home to buy their next home.”

California is RedfinNow’s biggest market, with the platform live in Inland Empire, Los Angeles, Orange County, Palm Springs and San Diego.

Redfin, like its iBuyer competitors, was forced to suspend the homebuying segment of the quick-close, direct-to-consumer homebuying and selling platform, in the early days of the pandemic. When it returned to market, it did so with improved safety protocols to limit in-person interactions.

Buyers can tour RedfinNow-owned homes without even contacting an agent. The buyers can unlock the door of most listing with the company’s app and self-tour the listing seven days a week, from 8 a.m. to 8 p.m., without a previous appointment.

Redfin has also leaned into digital technology, launching immersive 3D walkthroughs to view listings online.

Sellers can request a no-commitment initial offer from Redfin through the company’s website, by providing basic information about their home. If the seller chooses to accept the offer, they can pick their closing date as soon as 10 days out, or wait as long as 60 days.

Email Patrick Kearns

iBuyers
Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×