Broker-owner Barbara Betts shares why it’s imperative to build trust with your sphere — those people who already know and like you.

We want to help you make more money — right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world. Get full access to the series for 50 percent off here.

People want to business with someone they know, like and trust. If you aren’t focusing on your sphere of influence as at least one pillar of your business — you are missing out.

Take the people who already know and like you, and then apply a system so that they trust you. You will then be able to reply on a steady stream of repeat and referral business. Try it, I promise it works!

Would you like to submit a Back to Basics video? Reach out to us for more information.

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