Bernice Ross

Contributor

Bernice L. Ross, Ph.D. and CEO, www.RealEstateCoach.com Nationally syndicated columnist, author, speaker, and consultant, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. During her tenure as Executive Director of Training for the 4,000-agent Jon Douglas Company, they had the highest production per agent in the United States. With over 1,000 published articles to her credit and four real estate books, Inman News called Bernice “America’s top real estate coach.” Hear Bernice weekly on Inman Real Estate Radio as she interviews the industry’s top leaders and innovators. Bernice’s latest book, The PQ Factor: Stop Resisting and Start Persisting, is scheduled to be released in early 2017.

Opinion

Body language patterns every negotiator needs to know

When you are negotiating, look for these patterns and for specific shifts in the person’s body language to understand what the other person is really experiencing

Jan 15

Opinion

How to hit the sweet spot for your business in 2020

Leverage the wealth of data out there to make better business decisions in 2020

Jan 8

Opinion

10 tips for making 2020 your best year yet

You can't always control where life takes you, but you can change your attitude

Dec 30

Are your habits weighing you down? Get some new ones in 2020

Here are the steps you can take to swap out your 'bad' habits for some better ones this new year

Dec 23

This Christmas, give yourself the life you wanted

Don't wait for a crisis to make sure you're on the path to your fullest life

Dec 16

9 ways to surf the 'silver tsunami'

Here are 9 ideas on catering to and getting in touch with this demographic

Dec 9

Are you getting fair housing right? Test yourself

Are you falling short on fair housing compliance without realizing it? Confront your own unconscious bias and rely on best practices to ensure you're in the right

Dec 2

Could Texas lead the way in solving the homeless problem?

Two private sector-led efforts aimed at helping the homeless in Texas show promise

Nov 25

Opinion

5 ways to amp up your client communication skills

You might not think about it, but there's a lot more to communicating successfully than speaking or texting

Nov 18

Are listing agents the right people to present your buyer offers?

Here's how to navigate this tricky situation without stepping on anyone's toes

Nov 15

California's top female real estate brokers on rising to leadership

Here's some sage advice for brokers and agents from C.A.R.'s WomanUP! conference

Nov 8

How women brokers are finding their voice in the industry

Plus more key takeaways from the California Association of Realtors's annual membership survey and interviews with 30 women brokers

Oct 24

Opinion

Are part-time agents bad for the industry? Here's the truth

The attributes needed to succeed in real estate are the same whether you're part-time or full time

Oct 21

Opinion

Why your script just flopped

If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles

Oct 14

Opinion

Why streaming television is the future of marketing

There are a plethora of exciting streaming video marketing options emerging. Now's the time to start experimenting with the medium. Read on for some cool ideas

Oct 7

Opinion

Exiting real estate: How much is your business really worth?

As you decide to slow down and enjoy retirement or if you have to sell unexpectedly, you’ll be glad you put in the work on these steps now

Sep 30

Here's why you should price your listings in multiples of $10K

Most agents continue to use the same pricing approaches that the industry did 50 years ago

Sep 23

Opinion

Exiting real estate: How sellable is your business?

Take these steps to prove the value of your business

Sep 23