Add this real estate marketing collateral production company to the list of vendors using text messaging to get things done.
Video and rich media production is getting easy, and more agents should be creating it
Homebuyers are becoming less concerned with representation and more with the immediacy of information
A lack of consistent, well-written content is dragging down real estate agent blogs nationwide
Software translates professional and personal attributes into measurable performance goals
Agents need to capture Web visitors at every opportunity
Connecting multiple email, calendars and contacts can lead to improved business relationships
Pay-per-click ads and effective landing pages are just the beginning
Opinion
As service filters into multiple industries, companies like Avenue are aiming to bring it to real estate
3-D and virtual reality continue to infiltrate real estate, but is there measurable value?
Agents may have trouble determining which deal side gets credit, but app's purpose is worth the debate
Tools and trends that will soon make their way into real estate
Agents using social media need to do more than advertise and hope for responses
Presenting to prospects and customers via online meeting software requires practice
Software can help break down barriers to agent-to-agent communication that hamper industry's progression
It's hard to find a product that can handle all facets of real estate business management
Startup Alley at Inman Connect San Francisco yielded all 3 of this month's standouts
On-demand access to transaction and business content is crucial for real estate agents
Open houses are great in-person lead generators, but few agents use technology to leverage the opportunities
Video marketing doesn't have to be technically complicated
