Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.
Opinion
If you must target seniors in your marketing, please treat them with respect, and know that when the say 'no' they mean it
Using your CRM is all about getting seconds back in your schedule. Your database will free up more of your time and allow you to work smarter. Here's how it can help you set more appointments and sell more houses
Tracking and predicting conversions ensures more effective and consistent followup
If you’ve got that social media writer’s block, Jimmy Burgess has gathered 22 social media ideas to post in 2022. Use these to connect better with your ideal clients
Opinion
This week: Bryon Lazine and Nicole White discuss Ryan Serhant's crypto predictions, the 'foreclosure tsunami' and BombBomb's newest campaign
Finding the right candidate for the job is more art than skill. Those who tend to make it in real estate are the ones who can navigate these 5 questions successfully
A seasoned agent believes her office’s involvement with a well-known charity has no impact on a customer’s decision to hire her or not. Can her broker show her the value of this relationship?
There isn't a one-size-fits-all approach to helping buyers compete in an all-cash world, but these tactics and strategies will help
If you want to level up in 2022, you have to keep your finger on the pulse of important trends and tech tools cropping up in real estate. Here, top female leaders share their best success strategies
Opinion
Tech advances in data, authentication, artificial intelligence and loan processing are making mortgage fulfillment easier. Why can't a simple iris scan make mortgage funding even quicker?
As real estate pros, it is vital that we understand the historical context and the lasting implication of "location, location, location," especially if it is wielded to exclude, devalue or separate
Your success in 2022 starts with you — your self-care and authenticity, your focus on what matters most to your clients and your service to your community. Here, top female leaders share their best tips on cultivating a successful and personally rewarding year
Opinion
Here are the top tools we use in our business, plus the top real estate tech tool of all time
If you're curious what other real estate agents are reading, we've got you covered. Here are the most-read how-to's from 2021
Don’t be threatened by new advancements that you don’t yet understand. Instead, think about their positive impact on the industry, and educate yourself on the ins and outs of virtual real estate — because your clients will be asking about it
