This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
Taking inspiration from 'the great reshuffling' that happened during the pandemic, Zillow's new ad campaign 'To Move Is To Grow' highlights the emotional side of moving
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should
Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for
Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business
The sessions. The speakers. The format. Hear what people are saying about Inman's digital events.
Social media is the new database, and you should treat your followers as you would your client address book. Here's how to get started
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
Opinion
Just like how Slack centralizes and categorizes office communications, HighNote can do the same for your pre-listing pitch, agent or team profiles, local market guides, and all other forms of digital content
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Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
Top of Mind Networks and MBS Highway are teaming up to integrate their offerings, allowing lenders to generate and distribute Real Estate Report Cards using Surefire CRM
With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
In this hot, competitive market, clients need reassurance, which might mean customizing your service based on their 'love language.' Here’s how to do that