Real Estate Marketing Ideas & Strategies
'The Right Agent Every Step of the Way' campaign follows on the heels of last year's ads, which highlighted the importance of human connection in the real estate transaction
The iPhone-based app's invite-only and celebrity-endorsed status gives it an air of mystique, which is why people are begging for a way in. Here's what you need to know before giving it a whirl
Opinion
The next time you encounter sellers who don't know if they should stage their property, sell it vacant or furnished, or do additional work, here's what to do
Hit the ground running in 2021 with Inman Connect.
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
Here, we’re giving a nod to some of the industry’s best video creatives — those who know how to use the medium to make an impact and steer online conversation, all while staying true to their unique brands, styles and niches
Being a top-notch agent is more than just about helping people buy and sell homes. It’s about honing the right mix of professional skills — and developing a mindset primed for success. Here’s how you can put in the work
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
Struggling with writer’s block? Take a look at these stellar agent bios, and use their best features to guide your writing process
After a year of uncertainty, this we are certain of: the best real estate events of 2021 have been scheduled.
Find out which tech tools are paying big dividends for real estate pros with help from Jeff Lobb of SparkTank Media and Kenny Truong of eXp Realty
Opinion
Squeeze the most out of your content, and maximize your social media presence with these tips
Doing business during the pandemic has been challenging, to say the least
Opinion
The website add-on tool made listings shine with local narratives. New features do even more with big data and buyer information tools
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
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