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Campaign to grow mobile user base courts women in particular
If you're not inviting this particular demographic, it may be costing you buyers
ReboGateway identifies homeowners whose 'life events' indicate they may be ready to list
For consumers who are visually stimulated, conversion opportunity is huge
Email and phone tips to put potential clients in comfort zone
TV spots will begin airing nationwide on March 17
Making your own listing videos will save money in the short term, but trade-offs can be hard to swallow
You can't just go in with your CMA and think you'll get the listing anymore
Customize designs online and send them to open-house leads
Image-heavy online magazine aspires to be fun, stylish and relevant
Many agents fail to realize they are chasing the wrong metric
Redesign includes links to all plans or house styles in each new-home community
Insights from DG Neary's Alison Rogers
Fuse home tours with four-wheeling, advertise on gift cards
Keys to a successful video tour and listing strategy are essentially the same for any home
At first investor day, company touts tools for agents, 'transaction-ready' audience