Under new ownership, appointment service seeks to regain lost business
Get Google and consumers to see you as the authority in your real estate niche
Marketing stunt may run afoul of advertising rules
Today's consumers more likely to be searching 'above the scroll' than 'above the fold'
![Real estate success in 2014: Up your game in mobile search, content marketing, IDX [infographic]](https://assets.inman.com/wp-content/uploads/2013/11/2014-online-marketing-guide-for-real-estate-infographic-featured-placester-450x138.png)
Making your business dreams become reality
If you're just getting started, this social tool is the place to be
#madREskillz : Agent invites people to deface his bus bench ads
Opinion
Consistent income is a byproduct of fostering relationships
How to build an audience relevant to your local market
Knowing when your fans are online is paramount to your success
Opinion
If you don't keep in touch, don't assume past clients will remember the great service you provided
The key is to satisfy your target market's needs in a way your competitors do not
Expect 3 days of thought-provoking awesomeness from industry innovators, startups, titans and celebrities
![What's your status? Online to offline: leveraging social media [webinar recording]](https://assets.inman.com/wp-content/uploads/2013/11/Screen-shot-2013-11-15-at-3.50.43-PM-450x299.png)
Get past the 'hype' of social media in real estate
If your words fail to paint a mental picture, you're doing it all wrong
If Zillow and realtor.com are doing it, there's got to be value