TopHap empowers real estate data like no other
Opinion
Set to go live in California next week, the data analytics platform has shifted from a data geek's new toy to a powerful, market-data-know-it-all, now runway-ready and gorgeous
by Craig C. Rowe Jul 30
Will private search engines squander real estate advertising efforts?
There is an ever-growing number of private search engines that promise the highest level of privacy and no data collection. Could these sites have a significant impact on real estate marketing?
by Stacey Soleil Jul 30
Search With Style helps agents market architectural styles
Founded in part by agents at Compass Nook Real Estate Group and a proptech entrepreneur, the new portal lets buyers find specific architectural styles and agents offer sellers a new marketing resource
by Craig C. Rowe Jul 29
How to create lasting relationships with your clients
As most agents know, it takes more than an occasional phone call or email to stay top-of-mind. So, here are a few things you can do to develop long-lasting relationships with your clients
by Vance Kellogg Jul 28
Local video app Yaza adds new features as agents pile on
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
by Craig C. Rowe Jul 27
How to make sure you stay in front of clients and prospects
There are so many powerful digital marketing strategies out there, and retargeting is one of them. Here's a primer on how it works and why it can help agents make themselves available to clients already in search of help
by Brandon Doyle Jul 27
4 ways to enhance your customer service plan right now
Customer service is more than just completing tasks and getting to closing — it's about building a positive memory for someone finding their way to a new home
by Rachael Hite Jul 27
3 mistakes newbies make while shooting video
There's one reality that agents need to get used to — video is here to stay. So, here are a few basic but powerful principles that can help transform a video from amateur to professional-looking
by Andrew Fortune Jul 25
Amid acquisition dustup, CoreLogic releases visual marketing services portal HomeVisit
Tested by the Rhode Island Association of Realtors & State-Wide MLS, the new portal will allow agents to streamline ordering of multiple marketing services
by Craig C. Rowe Jul 23
LoneWolf adds Adwerx to its den of Marketplace partners
Adwerx has served up more than 15B online ad impressions to date, and the new offering will bring targeted ad programs for real estate brokers and agents into LoneWolf's Transactions, the national transaction management member benefit in the US
by Craig C. Rowe Jul 23
3 must-dos when launching a new listing as a team 
Although no two properties are the same, this simple three-step process guarantees a smooth and successful launch for every listing
by David Parnes AND James Harris Jul 23
Kick it up a notch — 5 tips for conducting business virtually
Yes, a lot of professionals are still working from home. Although it's impossible to ignore the inherent difficulties associated with the current state of things, agents need to rise above them and improve these 5 practices
by Jeremy Kamm Jul 23
Want more good buzz? 18 tips for boosting online reviews
Opinion
Make getting reviews part of your process, reply to all your reviews and reach the masses who use reviews to help them find a service provider
by Jay Thompson Jul 22
Dear Marketing Mastermind: How can we confront the challenges of a COVID market?
Opinion
What are the biggest challenges in the current market and on the horizon for real estate? Inman’s Town Hall last week offered some insight — and ways forward — from industry experts on the frontlines
by Christy Murdock Jul 22
LionDesk seeks to go 'beyond the CRM' with launch of ad portal
CEO David Anderson said he's continuing to work to move his company 'beyond the CRM' by releasing software features that help agents manage the entire lead and sales cycle. Here's the latest
by Craig C. Rowe Jul 20
Forget thoughtless mass emails: Focus on a personalized approach
By incorporating a customized strategy, you will strengthen the core connection that people in your sphere have with you and remind them that you are someone they know, like and trust
by Brandon Doyle Jul 20