Real Estate Marketing Ideas & Strategies
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
Facebook's newest social media tool Instagram Reels was announced 24 hours before President Trump announced a ban that will take effect in 45 days on TikTok
The ad, dubbed 'All We have Is Home,' is filled with crowdsourced video and focuses on the idea of home during the coronavirus pandemic
Opinion
Set to go live in California next week, the data analytics platform has shifted from a data geek's new toy to a powerful, market-data-know-it-all, now runway-ready and gorgeous
There is an ever-growing number of private search engines that promise the highest level of privacy and no data collection. Could these sites have a significant impact on real estate marketing?
Founded in part by agents at Compass Nook Real Estate Group and a proptech entrepreneur, the new portal lets buyers find specific architectural styles and agents offer sellers a new marketing resource
As most agents know, it takes more than an occasional phone call or email to stay top-of-mind. So, here are a few things you can do to develop long-lasting relationships with your clients
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
There are so many powerful digital marketing strategies out there, and retargeting is one of them. Here's a primer on how it works and why it can help agents make themselves available to clients already in search of help
Customer service is more than just completing tasks and getting to closing — it's about building a positive memory for someone finding their way to a new home
There's one reality that agents need to get used to — video is here to stay. So, here are a few basic but powerful principles that can help transform a video from amateur to professional-looking
Tested by the Rhode Island Association of Realtors & State-Wide MLS, the new portal will allow agents to streamline ordering of multiple marketing services
Adwerx has served up more than 15B online ad impressions to date, and the new offering will bring targeted ad programs for real estate brokers and agents into LoneWolf's Transactions, the national transaction management member benefit in the US
Although no two properties are the same, this simple three-step process guarantees a smooth and successful launch for every listing
Yes, a lot of professionals are still working from home. Although it's impossible to ignore the inherent difficulties associated with the current state of things, agents need to rise above them and improve these 5 practices
Opinion
Make getting reviews part of your process, reply to all your reviews and reach the masses who use reviews to help them find a service provider
Opinion
What are the biggest challenges in the current market and on the horizon for real estate? Inman’s Town Hall last week offered some insight — and ways forward — from industry experts on the frontlines
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