Say hello to BoxBrownie's 3D tours of virtual homes
The image marketing technology company from Down Under has combined interior rendering with the market's desire for 3D tours
by Craig C. Rowe Jul 13
11 rules of engagement to avoid social media trouble
Opinion
Now is not the time to pull back on social media. Exercise caution, and follow these guidelines to keep your business above potential frays
by Jay Thompson Jul 8
Photos looking dull? Here's how to take professional snaps
Property photos that look bright, inviting and clear are more important now than ever. That's why agents have to get it right. Here are a few tips from BoxBrownie's Peter Schravemade
by Brandon Doyle Jul 7
Want more leads? Widen your reach by establishing a geo-farm
By determining and dominating a geo-farm, agents can become the go-to resource in that area. Although, yes, it's a method that takes time and commitment, the long-lasting results are worth it. Here are a few factors to think about
by Brandon Doyle Jul 6
6 tips for increasing your listing's sales value today
The current situation has real estate agents scrambling for the best home improvements that can help increase the value of their properties. So, how can they do that? And how can they market properties in a post-COVID-19 world? Here are six tips
by Jona Jone Jul 6
Inman Handbook: Building teams in turbulent times
Teams have exploded in popularity in recent years. Now, agents say the pandemic-induced chaos in the economy has only made them more important
by Jim Dalrymple II Jul 6
So you're launching a new listing? Consider these 9 truths now
Amid this pandemic, you can cling to ingrained habits and tweak them to our current reality, or you can embrace the opportunity to add new skills, up your game, improve your personal branding and upgrade your inventory
by Nicole Solari Jul 5
Fast (and well-timed), video-tour app Replay Listings hits all the marks
Opinion
Co-founded by a former agent and currently available to New York City agents, the web and mobile video listing portal has its sights set on major market expansion, and it might have the chops to pull it off
by Craig C. Rowe Jul 3
Work your sphere! 3 ways to beef up your referral network
Here’s how to form an effective communication plan with your sphere of influence and consistently act on it
by Troy Palmquist Jul 2
Beta tested for 3 years, this CRM is set for early 2021 launch
Developed by a high school dropout and aerial photography pioneer, CRM will focus on agent websites, property marketing and customer relationship management
by Craig C. Rowe Jun 29
Want to generate leads? Focus on ramping up organic traffic
Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge
by Brandon Doyle Jun 29
The Inman Handbook on communicating in our new normal
Improve your personal and professional performance with our guide designed to help you better communicate and connect with others and with yourself
by Christy Murdock Jun 29
Zip Your Flyer announces eVIDEOS, dynamic content for social media marketing
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
by Craig C. Rowe Jun 26
Bring your design in-house with RelayThat's easy-to-use tools
Opinion
Another option for agents and marketing staff looking to bring their design in-house, this web-based marketing resource provides creative cues, just enough brand control and plenty of value
by Craig C. Rowe Jun 26
CINC and Structurely team up to build a better chatbot
The popular lead generation and nurturing solution has worked for 9 months with intelligent automation company Structurely to deeply entrench its tech
by Craig C. Rowe Jun 25
The Inman Handbook on how to sell a home without setting foot in it
Moving an entire real estate experience online may not be easy, but in the time of the coronavirus pandemic it's necessary — and very doable
by Jim Dalrymple II Jun 15