Here's a simple approach to making listing videos
Opinion
Getting started with video can be daunting. Your next listing can shine on camera, all you need is a smartphone, a few apps and a couple hours, from start to finish
by Craig C. Rowe May 19
How I Connect Now: Drussy Hernandez, Chris Haran, Chavi M. Hohm
Three members of the Inman community share their tactics for success during this time
by Inman May 15
How to adapt your marketing to be sensitive
Opinion
On any given day, consumers receive a barrage of marketing messages. So, how can you make sure that you stand out while staying authentic, helpful and empathetic to today's problems? One Lake Tahoe agent shares her success story
by Amie Quirarte May 15
Postcard marketers, rejoice: ProspectsPlus adds lead lists
The company behind 3-click mailing has made it even easier with included regional lifestyle and demographic lead lists and improved creative tools
by Craig C. Rowe May 15
Lead quality, website management stand out on Propertybase Go
The Boston Logic-owned real estate operating system is working on an improved transaction management system while its lead scoring, listings and web content tools excel
by Craig C. Rowe May 13
What can agents do to seize more market share now?
Opinion
As stay-at-home orders are slowly being lifted, what action steps will you take to increase your market share? Prepare for ‘go time’ by implementing these eight strategies now
by Bernice Ross May 13
BoomTown rolls out new features and updates for agents
Customers of the popular software can now manage custom video ads from within the system, and new included drip campaigns help agents broach pandemic topics with buyers and sellers
by Craig C. Rowe May 11
3 showing ideas for today (open houses need not apply)
LA-based The Agency is using these three initiatives to show homes in today's environment — and they're all a major departure from ordinary showing
by James Harris AND David Parnes May 7
Are your business cards bad? 8 design mistakes to avoid
Opinion
Sticking to the basics and communicating a simple, straightforward message can never be wrong
by Alison Wisnom May 7
VIP Realtors rolls out multiviewer virtual visits on all listings
Notable independent brokerage Crye-Leike will be introducing the same Nodalview-powered concept to its southeastern US offices as the pandemic continues to hamper in-person showings
by Craig C. Rowe May 6
Homesnap update promotes live open houses
An increasingly popular way to tour homes in the age of COVID-19, live open house events can now be promoted within the popular home search portal
by Craig C. Rowe May 6
C21 brokerage honors HS seniors unable to celebrate graduation
C21 North East broker-owner Jim D'Amico shares the inspiration behind his brokerage's mission to honor students unable to graduate due to COVID-19
by Marian McPherson May 6
W+R Studios announces new virtual product Cloud CMA Live
A new version of the popular CMA creation tool integrates with video conference platforms for coronavirus-compliant listing presentations. There's also live markup and built-in objection handling
by Craig C. Rowe May 5
Stop already! 12 things agents shouldn’t be doing right now
Opinion
This unique moment is a time to rise up and be better, so start by doing better
by Nicole Solari May 2
4 tech tools agents need now
Opinion
Missed this fun, fast Inman Town Hall session about what tech is hot and effective now? Here's a quick recap of the tools
by Craig C. Rowe Apr 30
Looking for a CRM? 15 features you should know
Opinion
Customer relationship management solutions are critical to most in the industry, but they can be challenging to choose. Although common, these features can be executed in a myriad of ways
by Craig C. Rowe Apr 30