Opinion
On any given day, consumers receive a barrage of marketing messages. So, how can you make sure that you stand out while staying authentic, helpful and empathetic to today's problems? One Lake Tahoe agent shares her success story
The company behind 3-click mailing has made it even easier with included regional lifestyle and demographic lead lists and improved creative tools
The Boston Logic-owned real estate operating system is working on an improved transaction management system while its lead scoring, listings and web content tools excel
Opinion
As stay-at-home orders are slowly being lifted, what action steps will you take to increase your market share? Prepare for ‘go time’ by implementing these eight strategies now
Customers of the popular software can now manage custom video ads from within the system, and new included drip campaigns help agents broach pandemic topics with buyers and sellers
LA-based The Agency is using these three initiatives to show homes in today's environment — and they're all a major departure from ordinary showing
Opinion
Sticking to the basics and communicating a simple, straightforward message can never be wrong
Notable independent brokerage Crye-Leike will be introducing the same Nodalview-powered concept to its southeastern US offices as the pandemic continues to hamper in-person showings
An increasingly popular way to tour homes in the age of COVID-19, live open house events can now be promoted within the popular home search portal
C21 North East broker-owner Jim D'Amico shares the inspiration behind his brokerage's mission to honor students unable to graduate due to COVID-19
A new version of the popular CMA creation tool integrates with video conference platforms for coronavirus-compliant listing presentations. There's also live markup and built-in objection handling
Opinion
This unique moment is a time to rise up and be better, so start by doing better
Opinion
Missed this fun, fast Inman Town Hall session about what tech is hot and effective now? Here's a quick recap of the tools
Opinion
Customer relationship management solutions are critical to most in the industry, but they can be challenging to choose. Although common, these features can be executed in a myriad of ways
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
Teams that choose to adapt to the unique needs of a crisis market will find many opportunities to stay top-of-mind with prospects while nurturing leads. Here are a few ad spend strategies to consider