Coronavirus drives adoption of video tours
Amid quarantines and calls for social distancing, agents are turning to video chats and virtual tours to show off properties
by Jim Dalrymple II Mar 17
7 impactful ways to build your business while staying home
Think of this slow time as a do-over rather than a disruption, and maximize it to set yourself up for future success
by Lee Davenport Mar 17
Open houses took hit from coronavirus over the weekend
Some open houses already saw cancelations and declining attendance last week. That's likely to be a growing trend in the coming weeks
by Jim Dalrymple II Mar 16
A lighthearted listing campaign during tough times
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
by Lillian Dickerson Mar 16
Inman News quiz, March 13: Think you're on top of the week's stories?
The real estate industry threw some curveballs. Take Inman's real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week
by Inman Mar 13
Keeping It Real: 10 tips for newbies to start off right
Jump in with both feet! Take every single opportunity that comes your way, and research, research, research
by Peter Lorimer Mar 12
This weekend will be 'bellwether' for open houses in the spring
Agents Inman spoke to haven't yet seen clients abandoning things like open houses. But handshakes may be going out of style, and some believe the worst is yet to come
by Jim Dalrymple II Mar 12
3 ways to generate your own high-quality leads online
With so many platforms out there, it's hard to navigate the murky waters of digital marketing. Here are a few strategies to help you generate new leads and ensure that you're not lost in the shuffle
by Elisha Israel Mar 11
A simple way to get eyes on your listing during uncertain times
Amid coronavirus fears, this tried-and-true piece of tech can help real estate agents continue showing homes while staying safe
by Lee Davenport Mar 10
Dear Marketing Mastermind: How can I get the most out of my content?
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms
by Christy Murdock Mar 10
In era of disruption, outsider leaders are a key to survival
Numerous leaders at real estate companies today stepped into their roles without prior real estate experience. They say that was actually an advantage
by Jim Dalrymple II Mar 9
What should a new agent’s work ethic look like?
Jumping into a new career in real estate is challenging. The trick is to stay creative, organized, and knowledgeable in your field. Here's how to accomplish that — while keeping your motivation and spirits high
by Jeremy Kamm Mar 9
How agent Tim Collom merged his love of art and real estate
The leader of Tim Collom Realtor Group, Tim Collom, shared how he's managed to keep his dedication to art alive while running one of Sacramento's top real estate teams
by Marian McPherson Mar 9
Breathy, gravelly and gruff: A few real estate voice-over actors tell all
Ever wonder about that person talking about 'lush valleys' in the flyover video of the home you're trying to sell? Inman went behind the scenes to learn more
The Real Word: What makes a real estate leader exceptional?
Opinion
And check out The Wolfe Team's video spoof 'Lowball disorder'
by Byron Lazine Mar 6
'Millions More Buyers': What's a real estate portal’s competitive advantage?
Opinion
Attempts to compete directly with the leading portals — from both upstarts and financially strong runner-up portals — have met with limited success
by Mike DelPrete Mar 4