Real Estate Marketing Ideas & Strategies
Opinion
In today's volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients' interests first
Amid quarantines and calls for social distancing, agents are turning to video chats and virtual tours to show off properties
Think of this slow time as a do-over rather than a disruption, and maximize it to set yourself up for future success
Some open houses already saw cancelations and declining attendance last week. That's likely to be a growing trend in the coming weeks
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
The real estate industry threw some curveballs. Take Inman's real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week
Jump in with both feet! Take every single opportunity that comes your way, and research, research, research
Agents Inman spoke to haven't yet seen clients abandoning things like open houses. But handshakes may be going out of style, and some believe the worst is yet to come
With so many platforms out there, it's hard to navigate the murky waters of digital marketing. Here are a few strategies to help you generate new leads and ensure that you're not lost in the shuffle
Amid coronavirus fears, this tried-and-true piece of tech can help real estate agents continue showing homes while staying safe
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms
Numerous leaders at real estate companies today stepped into their roles without prior real estate experience. They say that was actually an advantage
Jumping into a new career in real estate is challenging. The trick is to stay creative, organized, and knowledgeable in your field. Here's how to accomplish that — while keeping your motivation and spirits high
The leader of Tim Collom Realtor Group, Tim Collom, shared how he's managed to keep his dedication to art alive while running one of Sacramento's top real estate teams
Ever wonder about that person talking about 'lush valleys' in the flyover video of the home you're trying to sell? Inman went behind the scenes to learn more
Opinion
And check out The Wolfe Team's video spoof 'Lowball disorder'
Opinion
Attempts to compete directly with the leading portals — from both upstarts and financially strong runner-up portals — have met with limited success
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