Opinion
It’s my most-requested topic — and one you need to master. Learn how to do it right
With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in 2 months
The real estate industry threw some curveballs. Take Inman's real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week
Barely a month old, this open house management solution for individual agents and hands-on brokers stresses data security and affordability, and it's flexible for all mobile operating systems
If we pursued our business with the goal of real human connection, we'd be more effective marketers and agents
The company settled on new branding imagery after about 6 months of beta testing in several different parts of the country
Opinion
Resisting video content because you might not look perfect? That’s not such a bad thing. Imperfection lends to authenticity
Members of Bay Area-based bridgeMLS can now access BoxBrownie's array of image enhancement services at double-digit discount. It's the first MLS partnership for NAR's 2018 iOi winner and frequent Inman Connect participant
Members of the nation’s largest MLS now have the ability to create custom IDX links for homes, neighborhoods and other localized marketing campaigns
Opinion
If you work with FSBOs in the right way, you can provide yourself with another revenue stream and maybe even an excellent source for referrals
Opinion
By having a strategy, following best practices and adhering to the law, you’ll get the most bang for your marketing dollar and offer exceptional value to your audience
Opinion
If you want to be part of the 15% of your market, make sure you are exceptional in every aspect, from looking the part to cultivating your relationships — and all things in between
The more flexible and adaptable you are, the faster you’ll be able to determine the best formula for you
Opinion
Video marketing provides a high return on investment when done right. Ask these questions to make sure you land the videographer that's right for your listing
Opinion
Two agents in Los Angeles have created a service to help colleagues create their own smart TV channel. Put your brand on the screen next to 'Game of Thrones,' 'Mindhunter' and 'Stranger Things'
The view might be flawed, it might be under a highway, but what other prime attributes might attract buyers to a property?