Real Estate Marketing Ideas & Strategies
What's critical to buyers and sellers now, and what's changed over the past year? If you're in the throes of strategizing for next year, here are a few key demographics, trends and takeaways — plucked from NAR's 2021 buyer and seller research — broken down for brokers, teams and agents
There's a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties
Struggling to come up with gift ideas for the real estate agent in your life? Inman has you covered
Engage with industry experts, stay ahead of the game and do more and better business
By identifying the content your clients desire, shooting quality videos, and positioning them in front of your ideal clients, your business can't help but grow
Oren and Tal Alexander, two of Douglas Elliman's top luxury agents, are extending their reach into the metaverse of virtual real estate
VHT and TourFactory both provide photography services geared to the real estate industry. They believe the new deal will create the largest network of its kind in the US
Inman Connect attendees dish on their conference experience. Spoiler: You're going to want to attend the next one
Reserve your spot now to stay ahead of the competition, expand your network and so much more
Whether you're brand new to the biz, playing catchup after immense growth or simply looking for fresh automation ideas, here are the systems every agent needs
Here's how to illustrate to potential sellers that you're the best agent to sell their home — through solid marketing, a top-notch presentation and your personal expertise on the market right now
Last year, Dudum Real Estate Group made headlines when it hired nearly two dozen agents from Compass. Its broker-owner Julie Del Santo discusses how it came together
Opinion
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
Here we're tying together WealthQuotient co-founder David Friedman's 5 keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury
The best part of a Thanksgiving giveaway is that it gives you an opportunity to express your gratitude for your clients — both past and present. Here's why this broker thinks pie is always the answer to the relationship-building equation
Courtney Chakarun, who is spending this week at her company's EXPCON event, spoke to Inman about eXp's growth, leadership and branding
The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning
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