Should agents work with friends? It depends who you ask
Agents are split on whether transacting with a friend or family is the best ingredient for a healthy relationship
by Patrick Kearns May 16
How a spirit of generosity will win you new business
Put prospective clients' needs before your own, and you'll see results
by Joseph Rand May 16
5 steps for getting more social media ‘likes’
Opinion
It's not as tough as some make it out to be. Interact with users, provide good content, make some effort to build a follower base, test and measure your efforts
by Jay Thompson May 15
Nextdoor's iPhone app
The hyperlocal social network is now valued at $2.1B
by Patrick Kearns May 14
Is Realistiq the next total business solution for brokers?
With its roots deep in real estate business information technology, Realistiq offers to salve many pain points of running a large brokerage
by Craig C. Rowe May 14
Dear Marketing Mastermind: How do I make my open house more effective?
Make sure you are creating an event that is exciting, staging the home for maximum impact and putting out the word ahead of time
by Christy Murdock May 14
Why you should treat everyone like a client from the moment you meet
You already have a lot of clients, and you meet new ones every day. Make the most of it
by Joseph Rand May 14
An Amazon Echo Dot
Home shoppers who say, 'Alexa, open CNY Realtor' will be able to search 9 New York State counties for homes. It works on Google Home, as well
by Craig C. Rowe May 13
The Inman Weekender: Put your first-time buyers at ease
Check out our 'Back to basics' series, and this week's top news
by Dani Vanderboegh May 10
How to create an unforgettable showing experience for buyers
These 7 tips provide a powerful system for marketing listings and getting them 'sold!'
by David Stroh May 10
Why indie brokers should take back the search
Opinion
Real estate tech has come a long way, making white-label apps much more affordable and advantageous for agents. Some options offer agents the ability to connect more closely with clients and their interests.
by Troy Palmquist May 9
5 apps to level up your social media storytelling mojo
These mobile apps make it a snap to tell compelling visual stories on Instagram and Facebook
by Ryan Rodenbeck May 9
Tired of losing business? 6 ways to build client loyalty
Stay relevant in your clients' lives, and show them appreciation as often as possible
by Kayla Matthews May 9
Florida indie brokerage unveils agent tech platform, plans expansion
Mainframe Real Estate CEO Sean Frank says his Orlando-based brokerage's new Automated Back End (ABE) is nimbler than larger national competitors
by Jim Dalrymple II May 8
People on smartphones mobile phones
CallConnect is meant to protect agents from missing out on leads when they can't answer the phone
by Jim Dalrymple II May 8
11 things agents should know about working with millennials
Opinion
They're marrying later (if at all), they're waiting to buy, and they do a lot of their own research
by Ryan Fitzgerald May 8