Just like a hair stylist, accountant or mechanic, you want your clients to come to you for all things real estate. To make that happen, always engage in an ongoing relationship and discuss market conditions intelligently
Opinion
Making yourself vulnerable and putting yourself out there is essential for creating content that communicates authentically
Check out our "Back to basics" series and this week's top news
Opinion
Be accurate, truthful and insightful in determining a listing price that will give everyone the best chance for a positive outcome
The chat tool strikes a solid balance between automated lead qualification and agent hand-off, providing in-chat social media context, property previews and location needs
Opinion
Meaningful outreach by way of tried-and-true practices have more of an impact than you might believe
Having a social media plan is the best way to avoid wasting time while publishing great content and becoming a 'celebrity' in your market
Opinion
Consumers have so much information at their fingertips these days that you need to prove your worth through intimate knowledge of specific markets, whether it's geographic or otherwise
Three agents wanted the job. Find out what the winning agent did right
Getting back to basics, plus this week's top news
The franchisor's new stand-alone domain HomeNearMe.com finds nearby properties in 96 MLS markets nationwide
Matterport and GeoCV both say they offer a more immersive and truer three-dimensional touring product than Zillow's 3D Home app can provide
A revised version of shareholder lawsuit accusing the real estate giant of violating anti-kickback RESPA laws is allowed to proceed
It will exclusively feature Sotheby's International Realty listings for the next 30 days
You've worked hard to come up with your insights. Here's how to make sure everyone sees them