Real Estate Marketing Ideas & Strategies
If agents have to work harder to sell homes, they may be willing to spend more money on digital marketing — boosting the bottom line of portals like Zillow and realtor.com
Real estate pros talk how to win listings and clients as the market heads into a new period of uncertainty
'Local Expert' ads target the same prospective buyers across realtor.com and Facebook
Here are some simple ways to make use of the Search Console
While 'Coming Soon' pre-market listings will likely remain useful for luxury properties and as a tool to test price points, there will be fewer of them all-around, Realtors tell Inman
The company selects only a market's best performers to access its highly qualified seller leads, who will pay between 2% and 4.5% commission depending on the deal
Opinion
Real estate pros who make foolhardy decisions take a hit in the reputation department
New feature from W+R Studios is patent-pending, now open to investors nationwide
Now is a good time to take a look at both your email address and your marketing plan
Considering the unbreakable bond between an owner and his or her pet, it's a no-brainer to make furry friends a part of your marketing
Fashioning sights like neat lawns with pumpkins and creating scents like apple cinnamon, these tips will having buyers feeling cozy, at home — and ready to put in an offer
The week's top real estate industry stories, a recap of Luxury Connect, and practical advice to use this weekend
Richmond, Virginia-based associate broker Shannon Milligan's video has racked up over 5,000 views on Facebook and was inspired by the quirky FBI comedy 'Miss Congeniality'
The software company's leader discusses giving busy agents more options through recent acquisition of eMerge and launch of new marketing agency 3sixtyfive
Here are the top ways to highlight the best features of 'cozy' homes and maximize their value in potential buyers’ eyes
Join into the fall festivities, and show your clients a good time — they'll tell everyone they know about it
Monroe will be the company's first ever head of industry and brand engagement following the shutdown of her former company Sequel
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