Branding, buyers and bad photos: 3 more reasons open houses excel at selling real estate
Opinion
Think of the open house as a satellite office, and stock it with value
by Wendy English Mar 18
2 big reasons to market your real estate listings using open houses
Opinion
Even busy agents can turn strategy into win-win arrangement
by Wendy English Mar 5
New Pennsylvania law will affect many real estate transactions
Opinion
Delinquent taxes on one property creates lien on all of owners' other properties in that county
by Diane Cipa Feb 10
The fallacy of the agent as 'neighborhood expert'
Opinion
Experienced agents with a solid grasp of real estate data can advise clients across a wide geographic area
by Hank Miller Jan 31
5 things to know about Chinese social media, and 4 ways to succeed
Opinion
Focus on buyers' needs and stick to your brand identity
by Andrew Taylor Jan 29
Crafting clean, easily scanned real estate copy for international property buyers
Opinion
Aiming for simplicity does not mean dumbing down your content
by Andrew Taylor Jan 27
Are agent ratings real estate’s 'Moneyball'?
Opinion
Guest perspetive from ZipRealty's Lanny Baker
by Lanny Baker Jan 15
Tech-savvy homebuyers are seeking a painless, personalized experience
Opinion
Insights from Keller Williams Realty's Cary Sylvester
by Cary Sylvester Jan 10
When a 'prelisting' appraisal or inspection is worth the trouble
Opinion
Insights from experts can help agents and sellers price a property, but buyers will want second opinions
by Hank Miller Jan 8
Want to make real estate technology smarter? Add context
Opinion
Apps should make better use of knowledge of who and where we are
by Joel Burslem Jan 7
Facebook leads connect with idea, location, lifestyle, not your profile picture
Opinion
Don't assume page 'likes' will translate into engagement
by Justin Levitch Jan 3
2014: drones, stock in top producers, a mystery acquisition and more
Opinion
10 predictions from Inman News Publisher Brad Inman
by Brad Inman Dec 26
The night before Christmas: Not a deal was closing, not even 1 house
Opinion
The lender and title officer were snug in their beds, while reams of paper danced in their heads
by Lee Goldstein Dec 24
Facebook tweaks are great news for publishers, not so much for real estate brands
Opinion
Brands must rethink strategy, including ROI on time and resources spent
by Jessica Swesey Dec 23
How wise agents get appraisers to see what they see
Opinion
Data speaks louder and more effectively than anything you can say
by Hank Miller Dec 13
Mind-blowing 3-D environments are online real estate’s next dimension
Opinion
Technologies like Floored, Photosynth show virtual reality no longer the stuff of science fiction
by Joel Burslem Dec 11