The listing launch plan that gets higher prices, faster sales, more listings
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
by Jimmy Burgess Sep 23
The iPhone 13 just launched. Do you need it?
Opinion
Those of you out there still clinging to something around a 6 or 7 will want to pay special attention, because Apple's 13th iPhone iteration will make buyers even more apt to pose, snap and record — faster
by Craig C. Rowe Sep 22
A competitor is recruiting me: Should I jump ship to another brokerage?
Opinion
Brokers have 2 solid options to consider when agents give notice of their intention to leave
by Anthony Askowitz Sep 22
6 things agents wish sellers understood about marketing
Opinion
First impressions are everything when putting a home on the market. That’s just one of several things we wish sellers understood about marketing homes to sell
by Carl Medford Sep 22
Facade Flags Justice Department Building Washington DC
Opinion
The messy set of industry practices at the crux of this fight are long overdue for major reform — now is the time to make it happen
by Brad Inman Sep 22
3 assets high-net-worth buyers are looking for in (all) their properties
Opinion
Having space and wellness areas, home entertainment capabilities and interconnectivity are the most fashionable luxuries
by Mauricio Umansky Sep 21
Creating value in your business? It's all about integrity
Opinion
If you cut corners, fudge numbers or break the rules, expect to be busted. It will kill the deal or deflate your valuation. Don’t put your biz up for sale if there's rot in the basement
by Brad Inman Sep 20
The Real Word: How flippers are combating low inventory
Opinion
This week, Bryon Lazine and Nicole White discuss flipping in a low-inventory market, renters and home affordability, and agents on TikTok
by Byron Lazine Sep 17
Lone Wolf's Recruit helps brokers sniff out the best agents
Opinion
The recruiting management solution will help brokerages maximize their recruiting effort ROI and find more agents who are likely to succeed
by Craig C. Rowe Sep 17
3 rules for keeping your brokerage's branding in check
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
by Erica Ramus Sep 17
'Coming Soon is a hot mess': Here's why it needs to change
Opinion
Although it was originally designed to help consumers, 'Coming Soon' has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired?
by Matt Fuller Sep 16
Inman Review: CORE Present transcends category with powerful sales, marketing tools
Opinion
The result of the 2020 acquisition of DashCMA is CORE Present, a pristine example of what can happen to software when a creative entrepreneur is given proper industry support, trust and plenty of resources
by Craig C. Rowe Sep 16
Naming your team? Here's why it's crucial to get it right the first time
Opinion
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding
by Troy Palmquist Sep 16
10 tips that can save your business' online reputation
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
by Jay Thompson Sep 15
Inman Review: Industry-rooted Usherpa takes care of your marketing burden
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
by Craig C. Rowe Sep 10
Why your real estate script failed — and what you did wrong
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
by Bernice Ross Sep 10