Are in-person tours dead? Not so fast
Opinion
Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here's why
by Michael Zaransky Sep 7
Inman Review: Real Happy is here to market your listings
Opinion
Developed by a mobile app engineer after a bad homebuying experience, Real Happy is another good entry for listing agents wanting a new, productive way to market and coordinate showings
by Craig C. Rowe Sep 6
3 major risk types agents need to prepare to mitigate
Opinion
Real estate professionals face 3 distinct areas of risk: financial, physical and legal. Here are a few tips for dealing with those risks
by Joey Sheehan Sep 6
The Real Word: Does listing feedback really matter?
Opinion
This week, Bryon and Nicole discuss if listing feedback actually matters, the surge of coworking spaces during COVID and the biggest listing cliches agents are guilty of using (and reusing).
by Byron Lazine Sep 3
10 myths agents wish their clients didn't believe
Opinion
When clients latch onto 'facts' they’ve heard, it can be especially frustrating for agents to detangle, debug and find the way forward. Here's how to combat today's biggest myths
by Cara Ameer Sep 2
Can real estate teams and brokerages coexist?
Opinion
Real estate brokerages are evolving, and the brokerages that best understand the new rules of engagement will take their teams the furthest
4 types of real estate investors (and how to best serve them)
Opinion
Understanding how these investors think will help you land them as clients and serve them well
by Dr. David Phelps Sep 1
LQBTQ+ community comes into focus in US Census report
Opinion
Just this month, the U.S. Census Bureau announced it would ask respondents their sexual orientation and gender identity when conducting its Household Pulse Survey. Here's what the latest report revealed
by Ryan Weyandt Aug 31
Inman Review: Plunk helps homeowners evaluate renovation projects
Opinion
A new app called Plunk, with a reputable pedigree of industry knowledge behind it, has launched to help homeowners better evaluate the return on home improvement
by Craig C. Rowe Aug 30
Listing feedback doesn't matter. Stop worrying about it
Opinion
It doesn’t matter how easy it is to provide feedback through technology now — some buyer’s agents are just not going to do it. There isn’t any point in making a big deal out of it. Here's why
by Teresa Boardman Aug 30
Why fewer Home Depot shoppers isn't a bad sign for housing
Opinion
As the home improvement retailer's earnings report revealed, there are fewer Home Depot shoppers now than when the pandemic first began. However, that shouldn't necessarily spark concern about the housing market
by Bret Weinstein Aug 27
The Real Word: Is the eviction crisis really overblown?
Opinion
This week, Bryon and Nicole discuss how the eviction crisis is more "clickbait" than we may think, if HOA and condo boards is good for business and an MTV show that's making a comeback
by Byron Lazine Aug 27
Inman Review: Hate writing listing descriptions? Agently's AI can help
Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
by Craig C. Rowe Aug 27
Zillow's agent revenue lead on realtor.com is slipping: Mike DelPrete
Opinion
The lead may have slipped, but the truth is that both companies are extracting more revenue from agents than ever before
by Mike DelPrete Aug 23
Inman Review: Ribbon puts a bow on a unique package of fintech and proptech
Opinion
Ribbon helps buyers buy before they sell, rescues bad deals and gives first-time buyers a way to win deals in what might be the industry's first hybrid fintech-proptech application
by Craig C. Rowe Aug 23
When will prices cool? Here are the factors at play
Opinion
Home prices are spiraling out of control. There are several reasons prices just keep climbing, but it can't last forever. Here's what it'll take for prices to even out
by Andrew Syrios Aug 21