Persuasion is a tool of the trade for real estate agents. Yet when it comes to the commission conversation, many agents seem to struggle to demonstrate their value
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Even in horror movies, it's all about location. Here are six classic scary movies centered on houses you'd never want your buyer to send you from Zillow
Opinion
'Dear Zillow, it’s not me, it’s you,' writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend
If you’re looking to scale your business without sacrificing your communication with clients, start shooting videos that explain the next steps in their process. Not only will these videos help you as an agent, your clients will be better served as well
Brad Dahler of Berkshire Hathaway HomeServices Beach Properties of Florida has more than $100 million in closed sales and pending contracts generated for 2021 — and he did it all in just two years. Here's his plan of action
In luxury real estate, staying ahead of competition calls for detailed market knowledge. You need to have a good grasp on everything that's going on, including what buyers are searching for and what trends are cropping up on the horizon. Here are a few to know
Last week, we asked: 'A small indie brokerage or a large national player? Which is best for real estate agents in this market?' After sifting through the many responses, here are some of the best ones from readers
Luxury Connect panelists say brand the house, get creative and have fun, and tease out your coming soons on Instagram
Whether you’re a seasoned agent or just starting out in this industry, your ability to consistently generate leads will determine your future growth. Referral-based lead generation companies offer a great alternative that might be a perfect fit for your business. Here are a few to consider
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Opinion
This week, Bryon Lazine and Nicole White discuss Zillow's latest move to pause homebuying, the client who shot his agent after buying a home sight unseen, and the agent who posed for listing photos in the buff
The key to success in real estate starts with honing your sales skills, according to Andrew Undem. As the leader of a team on track to close $170M this year, he's sharing the key factors to a superior sales experience for both clients and agents
For a lot of brokerages, marketing is inextricably linked to overall performance. Here's how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention
Opinion
The best thing we can do for our businesses is be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompetent or unethical
Unfortunately, not every seller works with an agent who is committed to fair housing beyond the logo on flyers. To that point, Oregon has been a trailblazer in banning love letters. Should other states follow? Closing attorney Mehrnush Saadat shares her thoughts