Opinion
This week, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the 'Conjuring' house that's now on the market.
Opinion
Whether it’s government intervention or voluntary innovation, as the DOJ vs. NAR battle shows, change is coming to the industry. Consumers are asking for it. Agents and brokers who choose innovation over resistance and do right by clients will be the ones who thrive
Here are a few things to consider as you plan for next year
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
Opinion
The truth is, it's all about figuring out what you need to get the job done. Become the kind of person who figures things out and develops the skills to achieve the goals you’ve set for yourself
Agents can play a valuable role ensuring their clients are set up for rental success by identifying homes that might be great rentals, suggesting improvements and updates, and informing owners of local rules. Here's what to know
FHA and VA loans are essential to first-time buyers, who account for about 4 out of every 5 FHA purchase loans. However, in today's market, sellers are quick to dismiss offers that come with this type of financing. Here's why
Windermere Chief Economist Matthew Gardner dives into how consumers feel about the market based on Fannie Mae's latest Home Purchase Sentiment Index survey. The incremental shifts across the results indicate that consumers are feeling the market cool
If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn't, what could've used a little improvement — and then start carving your path to growth one step at a time
Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business
What's the most tried-and-true tip when it comes to marketing luxury real estate listings? Readers share their top helpful hints
Opinion
Agents flock to Facebook groups to find answers to commission objections only to find a lot of useless chatter. Here's a breakdown of the most common handlers and what works
Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
From leveraging Instagram's nifty Reels feature to introducing interactive floor plans, here's how our readers are spicing up their marketing plans for 2022