ActivePipe's SmartSend advances the role of email in lead nurture
Email list maintenance is crucial to any agent's lead nurture and branding efforts, yet it's too often looked upon as a passive marketing activity. Recent updates from ActivePipe are making easy work of it
by Craig C. Rowe Feb 18
Agent advertising platform Audience Town applauds $2.1M in new funding
CEO Ed Carey: 'Audience Town has built the first advertising platform powered by proprietary data and designed to meet the needs of the real estate industry'
by Craig C. Rowe Feb 17
Here's KW's plan to hit back at Zillow after ShowingTime buy
At the KW Family Reunion Tuesday, Gary Keller likened it to a 'fight.' Wednesday, Keller Williams revealed its plan of attack
by Patrick Kearns Feb 17
Here's a first look at Zillow 3D Home Tours' newest features
With 200M unique monthly visitors and a consistent IDX stream, Zillow's updated app is ripe to normalize the immersive home tour experience
by Craig C. Rowe Feb 17
More than 7 in 10 sellers say they'd consider an iBuyer: Opendoor
A new report from Opendoor also found that 75% of buyers would consider purchasing a home through an app
by Andrea V. Brambila Feb 17
How ShowingTime's privacy policy ties Zillow's hands
A legal expert confirmed to Inman that Zillow can’t do things that ShowingTime couldn’t do with agents' data
by Patrick Kearns Feb 16
Keller Williams topped 10% of total market share in 2020
The company also committed to slowing down its technology product rollouts in 2021 at the KW Family Reunion
by Patrick Kearns Feb 16
Gary Keller on Zillow: 'This is a fight, and there's no way around it'
The Keller Williams founder said at the KW Family Reunion that real estate agents will determine the fate of the industry with their dollar spend
by Patrick Kearns Feb 16
Detroit brokerage to become first @properties franchise
Alexander Real Estate, which currently has 45 agents in the Detroit area, will rebrand itself to operate under the @properties banner. The company has ambitious expansion goals
by Jim Dalrymple II Feb 16
Growth among 5 biggest challenges RE/MAX faces in 2021
The company also needs to prove its technology investments have been worth the effort and continue to grow Motto Mortgage
by Patrick Kearns Feb 16
Bye, Amazon! Here's the package system luxury renters are pining for
Position Imaging's AI-powered Smart Package Room system is vying to become the hottest new amenity in the luxury residential development space
by Marian McPherson Feb 16
RE/MAX exec dispels 'myths' around Zillow's ShowingTime acquisition
Nick Bailey has a message for agents concerned about the move: 'Don't panic'
by Patrick Kearns Feb 15
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
EXp CEO Glenn Sanford questions consumer benefit of Zillow Offers
In a Facebook post on Friday, Glenn Sanford estimated that consumers are paying, on average, 11.4% in commissions when they sell to Zillow
by Patrick Kearns Feb 12
Tech-enabled mortgage startup UpEquity raises $25M in funding
The company is one of many that have flocked into the mortgage space in recently years, aiming to disrupt a process that until recent remained stubbornly analog
by Jim Dalrymple II Feb 12
To the precipice of insanity and back with Clubhouse, the buzziest app in the world
Or: How I learned to stop worrying and love the Club
by Jim Dalrymple II Feb 12