Last week, we asked you to tell us where you're trimming the fat in your budget. Here's what you had to say
by Inman Mar 1
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
by coalesce_dev Mar 1
Stuck in a rut? 22 under-the-radar lead generation ideas for agents
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
by Lillian Dickerson Sep 30
How to win referrals and leads on Instagram in 2021
Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy
by Jim Dalrymple II Sep 30
3 real estate leaders share how to hit the bullseye on your rebrand
Independent broker-owners Vanessa Bergmark and Kofi Nartey, and Century 21 CMO Cara Whitley share the 5 steps to rebranding a brokerage
by Marian McPherson Sep 29
Compass CMO: The only path forward is automation
Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape
by Marian McPherson Sep 29
Readers share their top marketing tips for luxury listings: Pulse
What's the most tried-and-true tip when it comes to marketing luxury real estate listings? Readers share their top helpful hints
by Inman Sep 28
Commission rebates: 'Oh, hell no'
Opinion
Agents flock to Facebook groups to find answers to commission objections only to find a lot of useless chatter. Here's a breakdown of the most common handlers and what works
by Jay Thompson Sep 28
For agents, is Clubhouse ‘alive and well’ or ‘yesterday’s special’?
Clubhouse used to be one of the hottest networking apps out there. But now that the hype has died down, Inman asked agents if it was still a platform worth their time
by Libertina Brandt Sep 28
Pulse: The new marketing strategies you're trying in 2022
From leveraging Instagram's nifty Reels feature to introducing interactive floor plans, here's how our readers are spicing up their marketing plans for 2022
by Inman Sep 28
Creating your 2022 marketing plan? 10 tips from a chief marketing officer
Kristen Diamond, CMO at Better Homes and Garden Real Estate The Masiello Group, shares how she's thinking about her marketing plan in 2022 to help you hone yours
by Kristen Diamond Sep 27
12 listing photo crimes agents should never commit
Paying attention to details will create a successful photoshoot, which will hopefully lead buyers to see what they want and make an offer quickly
by Cara Ameer Sep 27
How to use Zillow to grow your business in 2021
Find out how Zillow has managed pandemic-fueled increases in online traffic while enhancing services to agents and customers
by Christy Murdock Sep 27
Meet the former Amazon exec tasked with growing Redfin’s reach
Redfin Chief Growth Officer Christian Taubman shares how he balances leading Redfin's product and marketing strategy, and why keeping 'the real world' in mind is key
by Marian McPherson Sep 27
SparkOffer's open-bid model helps listing agents market homes: Review
Opinion
This platform benefits agents with unique luxury listings, investment properties, land and other real estate that doesn't get a lot of attention on the local MLS
by Craig C. Rowe Sep 24
TikTok for real estate agents in 2022: An Inman Handbook
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
by Lillian Dickerson Sep 24