DebbJanesThis post by Debb Janes was originally published on ActiveRain. Rose is a Realtor with The Carl Group in Camas, Washington. You can contact her via her website here.

If you’ve taken the leap and you’re using the power of video marketing for your business, good job. However, make sure you’re doing what you can to optimize your video views and channel activity. It’s the only way to gain credibility with YouTube and Google.

Long video descriptions — YouTube and Google rely on the text surrounding videos. The more they know about your video, the greater the odds of ranking it for your target market. Remember that word “authority”? It really does matter, and Google will be looking for keywords in order to rank you for super-long-tail keywords.

Optimize your keywords — Check to see how your video’s keywords are ranking. Are there any video results on the first page? If not, you’ll want to rethink your text, and possibly your title.

Share your videos on online communities — You’ll want to be careful about how you do this. Make sure it’s a relevant topic to the site and that it’s a video that has an entertainment factor, or offers value. Getting quality and quantity views from a target audience gets your videos ranked — and builds authority!

A call to action should include subscribing — If somebody watches one of your videos and hits the subscribe button, that’s a big deal. YouTube figures your videos are a good user experience based on the number of subscriptions, comments and likes. Be sure to ASK your viewers to “like, comment or subscribe.”

Make your videos worthy! — You need to make sure your videos are interesting, engaging and authentic. Try to tell good stories that people will enjoy. Test it out on friends and family members, observe their reactions and edit accordingly. (Take time to watch Charlie’s video below — it’s a good example of an interesting video.)

Create a video site map — This is a complicated topic, but basically, you want to direct your video SEO to your own site, not YouTube. You can create your own site map by typing video details in a predefined format. Or if you have a WordPress site, you can use a plug-in. In this case, it might be worth paying for a plug-in, as it’s a good solution and will save you time.

Speaking of subscribing, take some time each week to like, comment or subscribe to new channels. YouTube Thursdays operates similar to Facebook Fridays — hopefully, you will find ActiveRain members who will interact with your channel giving it more credibility with the search engines.

Here’s an example of a video that shines with creativity:

Be sure to like, comment and subscribe to Charlie Dresen — he’s one of the best!

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×