Evocalize closes on $12M Series A led by Move, Inc.
Technology developed by Evocalize helps companies establish and spread their brand and services through an array of campaigns on Google, Facebook and Instagram
by Craig C. Rowe Jan 18
Dippidi kicks off 2022 with new agent marketing services
Launched in 2019, Dippidi assists brokerages and agents in creating and running online advertising campaigns, namely on Facebook and Google's PPC platform
by Craig C. Rowe Jan 12
Genstar Capital investment gives Inside Real Estate reason to celebrate the new year
Private equity firm Genstar Capital has made a strategic growth investment in real estate technology company Inside Real Estate
by Craig C. Rowe Dec 23
Placester's Agent Manager helps agents get online faster
Opinion
The company announced in the fall of 2021 a number of strategic advancements to its services and business approach
by Craig C. Rowe Dec 15
Automated listing descriptions get better with Nila June: Tech Review
Opinion
Nila June is software that uses property information to quickly write long- and short-form property descriptions for agents
by Craig C. Rowe Dec 10
Baird & Warner's Balance looks to even out agent workloads: Tech Review
Opinion
Whether its for agents or consumers (agents often are the customers), major real estate players are finding ways to reduce industry fragmentation by becoming the entire source of the transaction. Baird & Warner is simply applying the model to its agents as customers
by Craig C. Rowe Nov 23
Video marketing gets new entry in affordable, versatile REVideos app: Tech Review
Opinion
There's a free version of REVideos, which should offer most users plenty of what they need. Or you can make in-app purchases per video to have your images automatically edited, to add more calls to action and a follow-up form
by Craig C. Rowe Nov 19
Marketer offers smart, data-powered marketing automation: Tech Review
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
by Craig C. Rowe Oct 29
New marketing suite from Tribus offers features for social, email and print
The new browser-based software offers access to a compendium of tools that enable agents, teams and brokerages to devise, execute and measure digital outreach tactics
by Craig C. Rowe Oct 28
Realogy's Social Ad Engine makes social media advertising easy: Tech Review
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
by Craig C. Rowe Oct 28
Luxury leaders agree: digital marketing rests on authenticity
Whether it's over Zoom or through email, digital marketing and outreach is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction
by Craig C. Rowe Oct 25
It's time to pay attention to QR codes: Your future clients
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they're everywhere. So, as a tech-forward real estate agent, here's how you can leverage them and meet clients where they are
by Craig C. Rowe Oct 11
Elm Street Technologies buys OutboundEngine in 5th purchase in 2021
OutboundEngine will enhance Elm Street's Elevate solution, an omnichannel system that augments lead generation, web marketing, client collaboration, sales and operations
by Craig C. Rowe Sep 27
Placester rolls out new solution for managing outsourced creative services
Scope, timeframes, creative approach and timelines are all addressed by the new software; access to Placester's Services Marketplace is available through Placester directly
by Craig C. Rowe Sep 16
10 tips that can save your business' online reputation
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
by Jay Thompson Sep 15