Zillow now displays local LGBT legal protections on all home listings
On Monday, Zillow launched 'LGBT Local Legal Protections,' a data-powered resource on all Zillow listings that shows whether for-sale and rental listings are located in communities that explicitly protect individuals who identify as lesbian, gay, bisexual or transgender
by Lillian Dickerson Jun 23
Can a Donald Trump campaign sign scare away homebuyers?
With elections less than 5 months away, campaign signs are studding lawns. With political divisions growing, some agents say the charged climate could have an impact on sales
by Lillian Dickerson Jun 18
More than half of homebuyers likely to buy a home within next year
53% of homebuyers say they now plan to buy a home within the next year as a result of factors surrounding the pandemic, according to online lending marketplace LendingTree
41% of homebuyers would go over budget by $25K for the perfect home
Although 80% of homebuyers consider price to be the most important consideration of a purchase, 41% were willing to go above budget by an average of $25K for the perfect home
What buyers are up against in today's world
Opinion
Entering the homebuying space has certainly opened my eyes, maybe my experiences can help you be a better agent
by Jay Thompson May 6
The Real Word: Realogy's crumbling $400M deal
Plus, a few ways homebuyers might benefit from this health care crisis and what it means for real estate agents
by Byron Lazine May 1
80% of buyers have had timeline interrupted by COVID-19: OJO
Many consumers are lowering their targeted price point in case another pandemic comes, according to the survey
by Patrick Kearns Apr 30
NAR: Buyers going under contract without seeing homes in person
25% of surveyed Realtors said at least one buyer client had signed a deal without physically visiting the property, according to NAR's latest Economic Pulse Flash Survey
by Andrea V. Brambila Apr 17
7 coronavirus-related client concerns and how to respond to them
In midst of ever-changing events, buyer and seller concerns are mounting. Instead of letting them succumb to their fears, here's what you can do to ease them
by Cara Ameer Apr 14
Nearly half of Realtors say buyer interest has dropped due to coronavirus
Just one week ago, only 16% of Realtors reported a decrease in homebuyers as a result of COVID-19.
by Lillian Dickerson Mar 20
Why marketing to interest rates is the wrong strategy
Opinion
In today's volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients' interests first
by Leslie Ebersole Mar 20
84% of Americans say homeownership is a 'priority'
Despite rising prices and personal finance issues, the majority of Americans are optimistic about homeownership, according to NerdWallet's 2020 Home Buyer Report
by Marian McPherson Feb 25
Do you know your interest rate? 27% of mortgage holders don't
Knowing your mortgage interest rate could save you a lot of money in the long run
by Lillian Dickerson Feb 19
The Homebuyer Files: 6 owners on the highs and lows of buying a home
Buyers share the ups and downs of financing the homes of their dreams — from navigating tax drama and securing 2 loans at once to relying on iBuyers to beat the competition
by Marian McPherson Feb 19
How teams help first-time homebuyers
Opinion
It’s key for Realtor success that new homebuyers know you and your team.
by Jay Dongieux Dec 19