ZipForm users now have access to 24/7 customer service
REach program not just for early-stage companies
Agents will use zipForm to invite clients to try Updater
Members will still receive discount on ad lead tracking tool
Firms pay marketing fee, give up equity stake for access to mentoring, real estate connections
Company is a graduate of the trade group's startup incubator, 'REach'
Trade group still accepting applications through March 21
Startup plans to use funding to further push into real estate market
Consumers can now search more than 450,000 commercial properties on the site
Real Estate Connect: Look for backers who are experts in your field
Treater, a mobile and social commerce platform that allows businesses and brands to engage customers with promotional offers, rewards and gifts, is the seventh company to be chosen for the National Association of Realtors' "tech accelerator" program, REach.
Washington, D.C.-based Treater offers an app that lets users send "Treats" from their mobile phone, to be delivered by Facebook, email, Twitter or LinkedIn. Recipients can redeem their Treats with a mobile payment card at stores, restaurants or with online retailers.
BombBomb, Lumentus, Planwise, Reach150, Updater, and Workface selected from 130 applicants
REach program accepting applications through January 25
Dale Stinton, Austin Allison are past 'Inman Innovator' winners
'REach' program to give companies insight into real estate industry