Zillow needs brokers and agents more than they need Zillow
Industry has choices with the big portals
Deal expected to close sometime in 2015; Zillow and Trulia will remain as brands
Industry has a new master
Most Inman News readers think merger of Zillow and Trulia would be bad for them
Bloomberg: Zillow said to value Trulia at up to $2B
Report outlines steps Zillow, Trulia and Homes.com have taken to woo brokers and MLSs
Spot to air on HGTV, USA, TBS, DIY and TLC
Feed from more than 10,000 members serving all 62 New York counties will be provided on an opt-out basis
Firm's 1,200 agents get prominent attribution on listings, other perks
Problem traced to platform used by 160 MLSs
Imprev poll sheds light on how brands are viewed and managed
Campaign amplifies 'Accuracy Matters' message, value of working with agent
More than 60 MLSs participating in portal's 'Data Connect' program
Giant destination sites will always be middlemen