Fresh off a November $50 million funding round, Redfin’s looking to enhance its market presence with a new vice president of branding and advertising who will help the Seattle-based brokerage launch a large-scale marketing campaign, including TV ads, according to a recent job posting on the firm’s site.

In addition to defining and communicating the brand, the posting reveals the job includes the responsibility to “launch large-scale advertising campaigns on television and other media to bring a new brand to the mass market,” and that the ideal candidate will be hard-driving and offbeat, a “swashbuckler,” “pied-piper,” “grinder,” “believer,” “artist.”

The position purportedly will fill some of the duties once handled by two of the three execs who Redfin parted ways with in November: Chief Marketing Officer Tom Vogl and Vice President of Marketing Matt Goyer.

Source: Redfin

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×