Are your real estate marketing ideas having less impact than expected? Not to worry, bestselling author and marketing expert Seth Price is here to help you understand what works and what doesn’t in the world of modern marketing.

  • Not all marketing methods were created equal. For best results with your marketing campaigns, utilize methods that have been proven effective.

Are your real estate marketing ideas having less impact than expected? Not to worry, bestselling author and marketing expert Seth Price is here to help you understand what works and what doesn’t in the world of modern marketing.

Seth Price

On a recent podcast with Pat Hiban, Price shared today’s top five real estate marketing ideas.

Read on and discover the marketing ideas used by the world’s most successful real estate agents.

For suggestions on implementing these ideas to boost your real estate business, listen to the complete podcast below.

The top 5 real estate marketing ideas

Some marketing methods simply aren’t effective. If you don’t want to waste time and money experimenting with marketing campaigns that may not work, following proven marketing practices is the only way to go.

Here are five marketing ideas that have been proven to effectively build real estate agents’ brands and businesses:

Focus on the clients you have, not the leads you want

Too many agents throw away potential commissions from past clients. Instead of making efforts to maintain contact with past clients, they spend most of their time chasing top-of-funnel leads.

All agents know that past clients can be a great source of business, but most agents don’t give them the attention they deserve. Make sure that you’re one of the agents who does.

Showcase your expertise with a digital storefront

A website can make a major impact on an agent’s real estate marketing success. Not just any website will do, however.

The best real estate websites serve as digital storefronts, showcasing subject matter and expertise. When a potential client visits your real estate website, they should immediately recognize what it is that you offer.

Distinguish yourself from the countless other agents in your market

These days, building a unique brand is one of the best ways to generate more real estate business.

With so many agents out there offering essentially the same services, setting yourself apart will help capture potential clients’ attention. Consider building your brand around something that makes your services stand out.

Consistently utilize one or two brand-building activities

Building a real estate brand requires consistency. Don’t try to take on five or six brand-building activities at once.

Instead, build your brand consistently with one or two activities that you’re great at. If you create great real estate videos, for instance, make that your primary brand-building activity.

Create value with your content-marketing strategy

Marketing with content like blogs and videos is a strategy that requires some significant effort. If you’re going to dedicate time to this marketing method, make sure it pays off.

You can do this by providing value with each and every marketing material you offer. When creating content for local sellers, for instance, include information on listing prices in their area to capture and retain their attention.

For more real estate marketing ideas and information on today’s best business practices, listen to the complete podcast interview with Seth Price.

Pat Hiban is the author of the NYT bestselling book “6 steps to 7 figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny,” the founder of online real estate sales training site Rebus University, and the host of Pat Hiban Interviews Real Estate Rockstars, an agent-to-agent real estate podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram and Twitter.

Email Pat Hiban

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×