Byron Lazine and Nicole White are two agents in Connecticut who give us their thoughts on the week’s news every Friday in “The Real Word,” a weekly video column on Inman.
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, now all Redfin-listed homes will publicly display the commission that sellers are offering to buyer’s agents. Is this transparency a benefit, and if so, to whom?
If a brokerage isn’t willing to get behind its agents’ brands, then the agents will leave. Just ask Coldwell Banker. It just lost The Laugesen Team, which closed $130 million dollars in 2018, to Keller Williams. This jump follows a string of high-profile defections from Coldwell Banker NRT this month.
Marketing highlight of the week
These brokerages are becoming ingrained in their local communities. Kudos to them for getting face-to-face with locals in an organic way.