Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.
Even if you disagree with everything the reviewer said, even if you think it’s “fake,” you have to respond
Licensure costs involve more than the fee for those test prep classes. Find out the hidden price of starting a real estate business in 2022
Not every seller is focused on squeezing every dime of equity from their home. There are several reasons why
Need a little boost in motivation? From Michael Jordan to Confucius, here are some wise words from the world's most successful individuals to give you that dose of inspiration (or simply just entertainment)
In the real estate business, your integrity and reputation are everything. Fact checking and asking the important questions help keep you from sharing anything you're going to regret
Opinion
No one wants to be on the receiving end of bad word of mouth, but it's best to be prepared. Here's how to handle it when things go wrong
Back in August, Jay Thompson spent three weeks in the middle of the Pacific, confined to a 72-foot boat plowing through waves in an impossibly large ocean. Here's what he learned on the epic adventure — about people, real estate and life
Opinion
Redfin proclaiming that no real estate site should show neighborhood crime data is a pretty bold call to action. Here's why I agree with it — and why you should give strong consideration to not displaying those statistics on your websites
Jay Thompson has attended 16 Inman Connect events and counting, and over the years, he's learned a few tips for making the absolute most of the networking event. Follow his lead and you will, too
Opinion
They say if you love what you do, you'll never work a day in your life. Well, real estate is certainly work, but there is a way to make sure you're successful and happy
Opinion
If proclaiming your services as free is the best way for you to get business, you might be in the wrong business
Opinion
Read the arbitration manual. Review the questions on the arbitration worksheet. And please, stop proclaiming that simply showing a home entitles you to compensation. It doesn't work that way
Opinion
Here's why that’s a terrible question and agents need to stop asking for (and giving) advice on Facebook
Opinion
Real estate agents do things that only a human mind, human touch, understanding and empathy can achieve
Opinion
It’s a bad move for your clients, the buyer’s agent and your career. Here's why
Opinion
Agents flock to Facebook groups to find answers to commission objections only to find a lot of useless chatter. Here's a breakdown of the most common handlers and what works
How does one go about learning their market? Whether you are brand new to the business or have been around since time immemorial, here are a few tips to help you stay ahead of a rapidly changing market — and your clients
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts