Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year
Opinion
Here are a plethora must-read books from authors who are willing to help in your ongoing quest for real estate knowledge
Opinion
Here are some financial tips and techniques that can help you earn more, save more and prepare for eventual retirement
Opinion
Don't neglect to explain how valuable local knowledge can be, along with the importance of representation and being a fiduciary
Opinion
The DOJ's most recent action seems to be a giant step backward toward any resolution. Here's what you should know
Opinion
Here are a few helpful tips for those times when you need to cross over to the extrovert side as you get back out there
Opinion
Prevention and avoidance are always better options than dealing directly with any safety-related issue. Don't be afraid, be aware
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs
It seems like every day a top team or agent is making headlines by jumping to a new brokerage. But before uprooting your business, it's important to thoroughly explore what you're looking for
Opinion
Letting a client go is never fun or easy. Unfortunately, it’s part of being an entrepreneur and running a business. Here are a few useful tips on ending the client-agent relationship — and preventing challenges from cropping up in the first place
Opinion
The real estate business is insane right now. You’ve got frustrated buyers. You’re (rightfully) frustrated — and humor is a great escape. However, it's also rife with danger. Here's why you should think before you post
Opinion
Losing a listing is tough, but it’s not the end of the world. Keep your professionalism front and center, learn from this experience, and incorporate that learning so it’s less likely to happen in the future
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent
Opinion
What's far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone
Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for
Opinion
Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded
Taking a break helps minimize and prevent burnout, but to truly mitigate it, agents must practice good work-life balance that goes beyond taking a vacay
Whether used for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are invaluable
Opinion
Of course, Redfin is making a move into the rental space. The only surprise about this acquisition should be what took so long
Opinion
Ever wonder what exactly the National Association of Realtors does for you? Here’s how I went from vocal critical blogger to NAR defender