As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here's how to ensure people can find you online
Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
Coaching leads to higher performance, which is why so many agents swear by it. And yet, despite its many benefits, some still choose to forgo the practice. Here are three main reasons agents shy away from coaching
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
Opinion
Put your fear aside and help clients understand the pros and cons of iBuying and how Zestimates work
Opinion
Be the one to help educate and reassure your clients, be they young or old, first-time buyers or seasoned investors
Opinion
Make getting reviews part of your process, reply to all your reviews and reach the masses who use reviews to help them find a service provider
Opinion
There’s little doubt that Compass will go public eventually. How will that impact the tech-forward brokerage and the industry at large?
Opinion
Now is not the time to pull back on social media. Exercise caution, and follow these guidelines to keep your business above potential frays
Opinion
If electronic signatures can cement a purchase agreement, why can’t they be utilized for all the other closing documents? Doing that would, if nothing else, save the trees — and our sanity
Opinion
The attack on Keller Williams agent Lenora Farrington is yet another poignant reminder of why we as an industry need to stop holding open houses immediately
Opinion
Those of you who insist there aren’t systemic racism issues in this industry and country are almost as bad as the blatant racists. Your denial and burying your head in the sand simply enables this behavior
Opinion
Don’t underestimate how difficult this time can be for your buyer or seller. Know your market, understand its nuances and be able to explain your contracts and addenda in plain English
Opinion
Now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward
A little FUD is healthy, it’s when it becomes all-consuming that you have a problem
Opinion
When it comes to industry shifts, announcements and nonpandemic headlines, don't overreact and jump to conclusions. Instead, focus on understanding what today’s and tomorrow’s consumers demand
Opinion
Entering the homebuying space has certainly opened my eyes, maybe my experiences can help you be a better agent
In spending so much time at home, some people might be feeling the pressure to be productive and to do more. However, a constant state of busyness is not the only route to success and even more importantly, to fulfillment in life. Here's why
Opinion
There is a once-in-a-lifetime opportunity here, a chance to make good from an ugly and painful situation
