Opinion
Evidence suggests that Zillow is taking iBuying seriously, but its motivations might differ significantly from other players
Opinion
With no iBuyer strategy, yet many options, realtor.com is falling further behind in delivering value to both consumers and agents. Here’s why
Opinion
The tech-driven brokerage needs to be more than that to justify its valuation — a real estate platform perhaps? Here’s why I think that’s the ultimate goal
Opinion
Having raised over $1.1B, Compass is unequivocally causing a revolution in the traditional real estate industry
Regardless of whether Compass is a tech company, it needs to be one — both to support its massive valuation of $4.4B and to be a lasting, sustainable business
The tech-focused brokerage’s competitve advantage is access to capital, and it’s parlaying that advantage into a massive agent recruiting tool at scale
Opinion
The US hurdle: Purplebricks' massive marketing spend is not generating enough customers
Opinion
With Zillow’s consumer pull and the ease of instant offers, the listing powerhouse is poised to dominate the iBuyer space
Now that online valuations are a commodity, Zillow needs to up the game, and its advantage is in its massive audience
Axel Springer going all in on online hybrid agents, in direct competition with its real estate agent customers, is the latest example of an evolving strategy
The international company is willing to invest tens-of-millions of dollars year after year to build market share — incurring big losses along the way
The real estate portal behemoth is a lead generation machine, and its recent foray into iBuying is no exception
Although not a full-scale retreat on Opendoor’s part, co-listing with agents is the strongest signal yet that agents are important to its current growth strategy
The basic idea behind network effects is that the more people that use a service, the more useful it is, and Zillow simply is on top in that respect
Real estate portals are in position to capture consumer demand for iBuying services because they are at the start of the consumer journey
New numbers from Phoenix show the real estate tech giant will make $9.3M on home sales this quarter, but still has lots of unsold inventory
It's not a binary thing, but what is clear is that Compass is less of a tech company than its peers
News Corp.'s acquisition of Opcity is huge because it has a referral fee business model where customers are worth 36x more than a lead
Opinion
Investors and entrepreneurs assuming that tech will disrupt the real estate industry in the same way it has with low-value, high-frequency transactions are taking a myopic view
Zillow is ramping up fast, buying 43 homes in the past 5 weeks, and the homes are more expensive than its Phoenix iBuyer competitors
