Opinion
Evidence suggests that Zillow is taking iBuying seriously, but its motivations might differ significantly from other players
Sep 3
Opinion
With no iBuyer strategy, yet many options, realtor.com is falling further behind in delivering value to both consumers and agents. Here’s why
Aug 15
Opinion
The tech-driven brokerage needs to be more than that to justify its valuation — a real estate platform perhaps? Here’s why I think that’s the ultimate goal
Jul 3
Opinion
Having raised over $1.1B, Compass is unequivocally causing a revolution in the traditional real estate industry
May 23
Regardless of whether Compass is a tech company, it needs to be one — both to support its massive valuation of $4.4B and to be a lasting, sustainable business
May 7
The tech-focused brokerage’s competitve advantage is access to capital, and it’s parlaying that advantage into a massive agent recruiting tool at scale
May 1
Opinion
The US hurdle: Purplebricks' massive marketing spend is not generating enough customers
Apr 25
Opinion
With Zillow’s consumer pull and the ease of instant offers, the listing powerhouse is poised to dominate the iBuyer space
Apr 5
Now that online valuations are a commodity, Zillow needs to up the game, and its advantage is in its massive audience
Feb 26
Axel Springer going all in on online hybrid agents, in direct competition with its real estate agent customers, is the latest example of an evolving strategy
Jan 8
The international company is willing to invest tens-of-millions of dollars year after year to build market share — incurring big losses along the way
Dec 17
The real estate portal behemoth is a lead generation machine, and its recent foray into iBuying is no exception
Nov 12
Although not a full-scale retreat on Opendoor’s part, co-listing with agents is the strongest signal yet that agents are important to its current growth strategy
Nov 6
The basic idea behind network effects is that the more people that use a service, the more useful it is, and Zillow simply is on top in that respect
Oct 17
Real estate portals are in position to capture consumer demand for iBuying services because they are at the start of the consumer journey
Oct 8
New numbers from Phoenix show the real estate tech giant will make $9.3M on home sales this quarter, but still has lots of unsold inventory
Oct 3
It's not a binary thing, but what is clear is that Compass is less of a tech company than its peers
Sep 24
News Corp.'s acquisition of Opcity is huge because it has a referral fee business model where customers are worth 36x more than a lead
Sep 6
Opinion
Investors and entrepreneurs assuming that tech will disrupt the real estate industry in the same way it has with low-value, high-frequency transactions are taking a myopic view
Aug 13
Zillow is ramping up fast, buying 43 homes in the past 5 weeks, and the homes are more expensive than its Phoenix iBuyer competitors
Aug 9