6 tips for expanding your network with social media
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
by James Harris AND David Parnes Aug 12
Ready to add a listing agent to your team? 6 traits to look for
Opinion
Find someone who's better than you and who understands how to manage clients, communicate with authority and compassion, and get deals done
by Adam Hergenrother Aug 12
The virtual staging advantages even naysayers can’t deny
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
by Carl Medford Aug 11
Pulse: How do you make sure your listings stand out in 2021?
There's a lot more to a listing today than ever before. So, what tools and strategies are you using to make sure your sellers' house shines?
by Inman Aug 11
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
5 paint colors that can boost your sellers' home value
Whether you’re doing a major update or staging their home for sale, here’s how to put these in-demand and inviting colors to work for your clients
by Antoinette Fargo Aug 11
How to reach stalled homebuyers
Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers
by Christy Murdock Aug 10
Home inspector fatally shot during tour amid family real estate dispute
The shooting, which left Michael Alderson dead and 3 others injured, occurred during a property viewing after siblings fought over whether to sell their deceased father's home
Pulse: Readers share the biggest issues with listing technology
From lack of optimization on MLS platforms to difficulties in adopting new tech, here are all the problem areas our readers shared with us this past week
by Inman Aug 10
That's it, I'm done! How to break up with a client
Cutting off a client can seem counterintuitive, but certain circumstances can make it seem like the only option. Here are some red flags that may warrant firing a client, and a few ways to go about it
by Luke Babich Aug 10
'Our office completely burned down': Agents flee as homes go up in flames
The Dixie Fire has burned nearly half a million acres in Northern California, and it won't be under control for weeks
by Jim Dalrymple II Aug 9
Mark McLaughlin leaves Compass to start new venture
Compass California President Mark McLaughlin will be leaving his post on Sept. 30 to rebuild his venture capital firm, McLaughlin Ventures
by Marian McPherson Aug 9
3 strategies for beating institutional investors in a bidding war
Beating out institutional investors in a bidding war is a lot like beating out other buyers, but with a bit of a twist. Agents should aim to become fluent in all the relevant tools available