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SmartZip Analytics Inc. has updated its predictive marketing platform to allow homeowners to request changes to their SmartZip home valuations through a real estate professional.
Pleasanton, Calif.-based SmartZip rolled out its SmartTargeting platform in the summer of 2010 with the aim of targeting potential home sellers. The platform's latest update, SmartTargeting 3.3, includes a lead capture system, SmartHomePrice.com, that gives homeowners instant access to their estimated home values as determined by SmartZip's automated valuation model (AVM).
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Photos and videos are grabbing everyone's attention whether it's on Facebook, printed marketing materials or your blog/website. There are more than enough bad MLS photos out there to last a lifetime. I asked a couple of our Inman ambassadors to offer up a few quick tips to use next time you're out taking photos.
In February I made a polite demand to put focus on good design. Things should not only look good, but your entire marketing strategy should look and feel consistent. This goes beyond what typeface you are using.
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