Prospecting high-net-worth clients? Avoid these 3 massive mistakes
When it comes to high-net-worth markets, referrals are one of the only paths for accessing top clients. As an agent, what mistakes are you making when asking for referrals? Here's how to diagnose the problems and a few ways to fix them
by David Friedman Sep 18
Keller Williams adds 'equity' to core belief system amid racial unrest
In the wake of national discussions on race, Keller Williams agent leaders have also added diversity, equity and inclusion committees to local leadership councils
by Patrick Kearns Sep 17
Want a bench of talent? Here's how to recruit top teammates
These days, there are a lot of great companies looking for top-notch talent, which means you have to get competitive with the value you provide candidates
by Adam Hergenrother Sep 17
3 realities broker-owners can't ignore
As a broker in 2020, if you want to keep your team intact — let alone grow it in numbers — you need to keep your finger on the pulse of what's going on. Here are 3 issues you need to factor in and learn from
by Erica Ramus Sep 17
Let tech lead! How to get more clients in 2021
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
by Abhi Golhar Sep 17
Real (Estate) Talk: 'I didn't create the system'
Fair housing was an outcry of American real estate's blind spot. Here are a few areas in the industry that still deserve more attention — plus ways to improve our line of sight
by Lee Davenport Sep 17
@properties adds a fourth $100M team to its ranks
Longstanding Chicago indie brokerage Sergio & Banks is joining @properties just ahead of its 25th anniversary
by Marian McPherson Sep 16
Coldwell Banker unveils new global luxury rebranding
The rebranding is part of the company's ongoing efforts to modernize its logos and imagery
by Jim Dalrymple II Sep 16
Keller Williams president: '50% of your database is in jeopardy'
Keller Williams President Josh Team shared exclusive insight from Google that shows why there's so much market share up for grabs right now and how agents can take advantage
by Patrick Kearns Sep 16
Keller Williams debuts team-friendly updates to Command
Team leaders can now distribute leads to teammates via a lead routing feature and better connect with their entire team and clients through updated customer service features
by Patrick Kearns Sep 16
This is the least memorable way to brand your business — don't do it
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
by Bernice Ross Sep 16
Are you a secret agent? Here's how to tell
As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here's how to ensure people can find you online
by Jay Thompson Sep 16
Pulse: What's working for you on social media?
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
by Inman Sep 16