Want to generate leads? Focus on ramping up organic traffic
Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge
by Brandon Doyle Jun 29
What should agents post? 5 social media guidelines for 2020
A lot of agents are questioning what’s appropriate to post on social media amid the pandemic and the current protests on racial injustice. Here are a few guidelines on what to post (and what not to)
by Katie Lance Jun 27
Opinion
Not like all the rest? 5 lesser known CRMs that should be on your radar
Rich in innovation, the CRM segment of tech is popular, but there is no one-size-fits-all solution. These products might not be top-of-mind, but they are worth checking out
by Craig C. Rowe Jun 26
Redfin returns to homebuying in 4 more markets
As of Friday, the company is now buying homes in Dallas, San Antonio, Los Angeles and Orange County, in addition to Austin, Denver and the Inland Empire in California
by Patrick Kearns Jun 26
The Real Word: How divorced couples should approach finding an agent
More this week: a discussion on the pros and cons of using gamification to boost agents' productivity, and Real Trends, which adjusted its ranking system this year
by Byron Lazine Jun 26
Why the 'R' in CRM is so important right now
During an Inman Town Hall session Thursday, brokers shared tips for agents on how to best position themselves to succeed this summer
by Patrick Kearns Jun 25
EXp World Holdings hints at international growth with new hires
The parent company of the virtual, cloud-based brokerage has hired both a new chief marketing officer and global controller in the past two weeks
by Patrick Kearns Jun 25
Why now is the time to implement a structured sales process
An unexpected change in the world shouldn't turn your business upside down. Here's how staying organized and having a structured sales process can help push your business forward, especially right now
by Kathleen Black Jun 25
3 ways to make this summer a productive one
Summer might look a little different this year, but that doesn't mean teams shouldn't ready themselves for high volumes of business. Here's how to stay productive this season, while making sure to carve out some time for rest and relaxation
by Mauricio Umansky Jun 25
12 action items for finishing the year strong post-lockdown
Although we're about to ease into a summer of uncertainty, agents still have an opportunity to take advantage of the months ahead and rev up their business — and they can start by tackling these 12 strategies
by Jeff Glover Jun 25
Redfin launches in Alaska for the first time ever
Tech-powered brokerage Redfin is expanding its services to Southcentral Alaska, the company announced on Wednesday
by Lillian Dickerson Jun 24
Stephanie Anton announces departure from LeadingRE
Luxury Portfolio President Stephanie Anton announced on Tuesday she's leaving LeadingRE after 14 years to pursue other opportunities
by Marian McPherson Jun 24