The ability to understand the psychological influences buyers and sellers are facing helps you serve them better. Here are the lessons you can learn from Robert Cialdini's must-read book on influence and persuasion — and how to apply them to real estate
Opinion
This week, Bryon Lazine and Nicole White discuss renting versus owning in 2022, FSBO homes hitting a 40-year low and 10 out-of-the-box marketing ideas to try this year
This year, focus on giving back more to the business, and I believe the business will give more back to you with all my heart
Opinion
'When all the experts unanimously agree, it makes me nervous,' Inman Publisher Brad Inman writes. 'I'll never forget the careless chorus of experts pumping up the housing market in 2008.'
Real estate requires a ton of writing. Here are some of the main issues you’ll encounter and how to expertly handle them
This year will be all about the employee — more specifically, the year of honoring the choices of the individual. Here are the top 5 workplace trends leaders should be aware of
If your business is to be all that you want it to be this year, generating listings will be a big part of your growth. Implement one or many of these tried-and-true strategies — and you will have your best year ever
Craft cleaner, more effective copy, and avoid the pitfalls associated with error-filled prose. Here's how real estate agents can hone their writing chops
Opinion
No one wants to be on the receiving end of bad word of mouth, but it's best to be prepared. Here's how to handle it when things go wrong
For New York City real estate teammates Michael Lorber and Alexander Boriskin, taking the long view of every deal is essential. Here, they explain why
Opinion
St. Paul, Minnesota, recently enacted a new rent control ordinance, capping yearly rent increases at 3%, but is it actually progress for housing affordability? A St. Paul native and real estate pro weighs in
Opinion
This week, Bryon Lazine and Nicole White discuss Brad Inman's real estate predictions for the new year and the top 10 most expensive celebrity home sales of 2021
Opinion
It could be a gold mine for the real estate industry, which excels at organizing new property marketplaces and closing complicated transactions
If you have a property where water is pooling where it's unwanted, a French drain may be the answer to your problems
Auditing your CRM will build self-awareness and help you establish personal responsibility around your processes. Most importantly, you’ll sell more houses — which ultimately is the goal of every single real estate agent
Educating and empowering clients will lead sellers to being comfortable with making good decisions and hopefully generating some more inventory in this challenging market. Here are a few questions they'll most likely be asking you in 2022 — and how to expertly answer them
