To market to and serve clients effectively, you’ve got to understand what makes them tick
Effective lead-generation strategies require agents to reach the right people with the right message
Use past performance, analytics and market insights to focus prospect targeting methods
If you market your unique self, you won't have any competition
Connect better with your network through personalization and social media advertising
Custom audiences and lookalike audiences are often better at generating leads at a lower cost
When in doubt, do the buyers’ work for them, and be as proactive as possible
Reaching the right audience is the key to success with these strategies
How to connect with the largest group of first-time homebuyers
Opinion
Facebook Live gives you all the advantages of easy online video plus the potential to reach large audiences who are likely to buy or sell real estate
Broker-owner of Culture Estate shows how a focus on people can change your business for the better
Leigh Brown: 'People want you to be a human because that's why they need us for real estate'
The reason someone chooses to work with you may have nothing to do with real estate
Nobody wants to be labeled a spammer
When people are clamoring for eclipse glasses, figuring out your next marketing tactic should be easy