Real Estate Marketing Ideas & Strategies
Realty ONE Group is planting one tree for every closed transaction. We talked to founder and CEO Kuba Jewgieniew to find out how the company is supporting its agents while furthering its commitment to the environment
Hear the scoop from the President & CEO Mike Miedler at Connect Now.
The sessions. The speakers. The format. Hear what people are saying about Inman's digital events.
If you’re looking to get started with real estate Facebook ads, start with these battlefield-tested strategies that will boost your business
Embracing change, technology and the evolution of our industry is the key to succeeding and remaining relevant as an agent. Do this consistently, and you will emerge as a leader in your marketplace
Understanding the challenges they face is essential to working with senior homeowners and their loved ones
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more
Can’t make it live? Don’t worry, your ticket includes replays.
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
Opinion
A powerful tool for developers and new construction sales teams, Imerza is taking property rendering and real estate data visualizations to the top floor
The brokerage is launching a new ad campaign starting on Wednesday with the help of its celebrity agents like Fredrik Eklund, The Altman Brothers and Tracy Tutor
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
Professional photographs are great, but sometimes, there's the issue of budget, time and nowadays, COVID-19. Luckily, you can still take superb headshots right in your own home. Here's how
Agents Sue Pinky Benson and Liz Vaynerchuk-Novello offer their best tips for becoming as visible as possible online
Email list maintenance is crucial to any agent's lead nurture and branding efforts, yet it's too often looked upon as a passive marketing activity. Recent updates from ActivePipe are making easy work of it
With 200M unique monthly visitors and a consistent IDX stream, Zillow's updated app is ripe to normalize the immersive home tour experience
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