Establishing a successful marketing strategy is all about having a clear vision and a plan that can be executed effectively while differentiating your brand from the competition
In real estate, as in life, there are no guarantees, but following these tips will give any new agent a solid foundation for a successful career
Opinion
These three tech trends allow luxury agents to give their clients a better experience, which is why they will change the face of real estate in 2021 and beyond
We'll discuss the evolving role of the brokerage and much more at Connect Now next week.
When it comes to marketing your business, video can prove to be an indispensable tool. If you're ready to up your video game and create hyperlocal, engaging content, here are a few strategies to keep in mind
This app is centered on lead generation, providing customers with a categorized library of ready-to-share video content on a range of real estate topics, such as trends and forecasts, seller tips and neighborhood profiles
You don't have to abandon your traditional real estate door-knocking values — you simply have to pivot them. Here's how you can put a modern-day twist on something you've been doing for years
Younger generations are certainly a new breed of buyers, and as we all know, we have to evolve with the times — and the customer. Find that digital and competitive edge to remain relevant and outshine competitors
Your ho-hum property descriptions may be undermining your MLS marketing. Avoid these five common mistakes to make your next description pop
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
Building a well-established brand is what keeps leads flowing and customer retention high. Here are the five people-focused factors to work on so you can build trust and loyalty
At its core, real estate is a sales job, but staying relevant requires many skills, like marketing, creativity, technological innovation and more. To step up your game and elevate your business, here's where you need to invest time and money
Developing confidence in your abilities and high-level knowledge of your marketplace will turn you into the sort of professional most clients seek out. Here are a few habits to adopt
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
Opinion
In today's market, the stakes are high, decisions are swift, and there is immense pressure on everyone in the transaction — which is why sellers need a real estate agent by their side