7 tips for making your lead generation dollars go further in 2021
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best ROI
by Bernice Ross Dec 15
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
7 lessons from 2020 that changed how we do business
Opinion
It has been one of the most unexpected and unpredictable years in modern history. What has the real estate industry learned from the events of 2020?
by Stacey Ross Cohen Dec 12
Engel & Völkers debuts marketing tech platform
MaX uses a proprietary algorithm and millions of data points to build custom campaigns, and to help agents know where to focus their efforts
by Jim Dalrymple II Dec 11
Take control! 5 ways to generate your own leads
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
by Faisal Susiwala Dec 10
4 digital marketing tips guaranteed to boost productivity in 2021
Whether you’re just starting out or a seasoned Realtor looking to step up your game, these tips will help you create a successful marketing plan for the year ahead
by Victoria Kennedy Dec 10
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
Connect Now December Speakers Wordpress (1)
We'll announce Inman's 2020 Person of the Year at Connect Now
Looking for marketing help? 3 questions to ask before you make a hire
Opinion
Your marketing is the storefront for your entire brand, so don’t cut corners, and don’t expect to go on autopilot
by Rachael Hite Dec 8
Inman Handbook on unlocking the power of Homesnap
Find out how Homesnap's functionality is designed to benefit agents and their clients, and get the scoop on the company's many updates this year
by Christy Murdock Dec 7
Always Buyers lets agents geographically map buyers' home needs
Opinion
The new map-based buyer agent tool helps broadcast where and what a buyer is looking for. It's active in Southern California with goals to expand nationwide
by Craig C. Rowe Dec 4
Influencers marketing condos? Some developers are counting on it
Some New York developers are enlisting influencers to help sell units, by having them create content featuring condos to share images on Instagram
5 strategies for getting more clients without meeting face to face
Just because you're practicing social distancing doesn't mean your team should give up on engaging with prospects and clients. Here's how to build quality connections online
by Brandon Doyle Dec 4
BoomTown and Sisu announce formal, customer-driven integration
In another deep technical integration among big-name industry players, users of performance coaching software Sisu can link BoomTown communications to their goals and dashboards
by Craig C. Rowe Dec 3
Want to hit the ground running in 2021? Follow these 8 steps
To make the most of their time, agents need to hit the restart button now — before jumping into the new year. Cross out these actionable items, and you'll kick off 2021 right
by Mayleene DeFreece Nov 28
Inman Connect December January
Join the most collaborative, innovative, and successful community in real estate.
by Rachel Mastandrea Nov 27