Real Estate Marketing Ideas & Strategies
Opinion
From wide screens to retail brokerage storefronts, interactive video screens and kiosk display technology offer brokerages and agents a cool, compelling way to differentiate
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best ROI
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
Opinion
It has been one of the most unexpected and unpredictable years in modern history. What has the real estate industry learned from the events of 2020?
MaX uses a proprietary algorithm and millions of data points to build custom campaigns, and to help agents know where to focus their efforts
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
Whether you’re just starting out or a seasoned Realtor looking to step up your game, these tips will help you create a successful marketing plan for the year ahead
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
We'll announce Inman's 2020 Person of the Year at Connect Now
Opinion
Your marketing is the storefront for your entire brand, so don’t cut corners, and don’t expect to go on autopilot
Find out how Homesnap's functionality is designed to benefit agents and their clients, and get the scoop on the company's many updates this year
Opinion
The new map-based buyer agent tool helps broadcast where and what a buyer is looking for. It's active in Southern California with goals to expand nationwide
Some New York developers are enlisting influencers to help sell units, by having them create content featuring condos to share images on Instagram
Just because you're practicing social distancing doesn't mean your team should give up on engaging with prospects and clients. Here's how to build quality connections online
In another deep technical integration among big-name industry players, users of performance coaching software Sisu can link BoomTown communications to their goals and dashboards
To make the most of their time, agents need to hit the restart button now — before jumping into the new year. Cross out these actionable items, and you'll kick off 2021 right
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