Let go of conventional sales wisdom! 9 principles to live by
Making 50 cold calls a day, knocking on doors and cutting your commission are just a few of the most common pieces of advice real estate agents get. But does conventional wisdom work?
by Faisal Susiwala Nov 23
5 steps for creating an effective social media policy for 2021
By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow
by Katie Lance Nov 21
The DOJ-NAR lawsuit is good for us all
Opinion
These changes don't spell the end of anything. They provide consumers with information. Transparency, protecting your clients' interests and codifying best practices are all good things
by Jay Thompson Nov 20
3 strategies for scooping up more market share
As a successful agent, naturally, there will a come a time when you'll want to expand into a new area. Here's how one agency approached the endeavor and what the process looked like
by David Parnes AND James Harris Nov 19
How indies can take advantage of the same tools as franchises
Indie brokers should feel confident in expressing their needs to vendors when shopping around for different services. A little bit of legwork when establishing the relationship can pay off in the long run
by Lillian Dickerson Nov 18
Dear Marketing Mastermind: What should my 2021 marketing plan include?
Looking for ways to improve your content marketing strategy? Learn how from this virtual workshop featuring Valerie Garcia and Peter Lorimer
by Christy Murdock Nov 18
Shaker launches as all-in-one tech platform for teams
The collaborative CRM and transaction management platform from High Alpha will be available exclusively for real estate teams
by Lillian Dickerson Nov 17
Highly rated iBuyer offer aggregator rebrands and gets even better
Opinion

Atlanta-based OfferBarn is now WyzeGyde. It’s not often that an already worthwhile software product undergoes a substantial overhaul and comes out even better — but this one did.

by Craig C. Rowe Nov 16
Sotheby’s International Realty debuts new marketing platform
Design Vault lets agents create marketing campaigns for print, the internet or social media platforms in minutes
by Jim Dalrymple II Nov 16
Inman Connect January Real Estate Agent Growth
Hear from Keller Williams, Opendoor, Zelman & Associates, and more.
by Rachel Mastandrea Nov 16
6 harsh truths about being an indie broker
Opinion
Opening an indie brokerage allows you the freedom to set your own rules. These are the stories we tell ourselves, but here's the real truth
by Erica Ramus Nov 16
Good marketing means personalized, original content
Los Angeles-based Corcoran Global Living broker Peter Lorimer argued Thursday that agents who use generic campaigns are signaling that they're generic professionals
by Jim Dalrymple II Nov 12
Top 5 video trends to know in 2021
'You get a lot of street cred if you're meeting up with people and you have hundreds of videos online,' Triplemint agent Tyler Whitman said during Connect Now Thursday
Inman Connect Now
Hear from billion-dollar agents and CEOs changing the face of the industry.
by Rachel Mastandrea Nov 10
Coredadi offers industry another source for geographic lead gen
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing
by Craig C. Rowe Nov 10
3 reasons your listing isn't selling — and how to fix them
Usually, when a home isn't selling, it boils down to 3 main reasons. The good news? Once you identify what's wrong and fix it, you'll be well on your way to achieving your goals
by Santiago Arana Nov 9